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Lexus has big expectations for small NX crossover

One has to wonder why it took so long for Lexus to enter the hotly contested compact premium crossover market. The brand itself projects some 36,000 sales for its brand-new NX, which is set to go on sale in the US in November. Add that potential to the 100,000-plus RX crossovers it sells annually in the States and Lexus looks poised to put some hurt on German rivals like Audi, BMW and Mercedes.
The vast majority of Lexus NX models imported to the States will be powered by a new 2.0-liter turbocharged four-cylinder engine that pumps 235 horsepower and 258 pound-feet of torque to either the front or all four wheels. Just 10 percent or so of NX models will get the 194-horsepower hybrid powertrain wrapped in NX 300h trim. Though not yet rated by the EPA, Lexus projects mileage ratings of 22 city, 28 highway and 24 combined for the turbo and 35/31/33 for front-wheel-drive hybrids (expect a one-mpg combined hit for AWD models with either engine).
In terms of sizing, the Lexus NX is dimensionally very similar to the Audi Q5, which starts at $37,300. Lexus hasn't yet released pricing information for its NX, but promises to be in the same range as its competitors. We note with interest that the larger Lexus RX starts at $40,795 - a little over $3,000 more than the Audi its NX will compete against - and wonder out loud if the Japanese automaker can undercut its German competitors in pricing with the NX. Expect official pricing info from Lexus closer to its on-sale date later this year.

Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

2016 Lexus RC 200t Quick Spin

Cars like the BMW 4 Series, Cadillac ATS coupe, and Audi A5 exist not as volume cars, but as aspirational products designed to draw in the young and the young at heart. The humble four-cylinder turbo, offered in each car listed above, provides an accessible point of entry for lifestyle buyers that want the statement of a sporty coupe without the eagerness, fuel inefficiency, or cost of a big six-cylinder engine. Now, Lexus is throwing its hat in the ring with a turbocharged version of its polarizing RC coupe. We took the new RC 200t out for a day on the winding roads of the Pines to Palms Highway near Palm Springs, CA, and found that while Lexus' new engine will draw new customers, they probably won't like what they find. Driving Notes The RC joins the IS, GS, and NX as members of Lexus' four-cylinder turbo clan. There's 241 horsepower and 258 pound-feet of torque on offer here, numbers that compare favorably with the BMW 428i (240 hp and 260 lb-ft) and Audi A5 (220 hp and 258 lb-ft). None of that matters, though, because the turbocharged RC is easily the slowest car in its class. You'll struggle to keep pace with stuff like the Hyundai Veloster Turbo. The RC 200t somehow takes 7.3 seconds to get to 60 miles per hour. That's a second slower than the A5, and over half a second slower than the 4 Series or Cadillac ATS. You can't drive a car that looks as wild as this and take that long to get to 60. Blame it on the RC's 3,737-pound weight. Lexus only saved 11 pounds by switching out a 3.5-liter V6 for the 2.0-liter turbo. The BMW and Cadillac both weigh well under 3,500 pounds. Even the RC's four-door fraternal twin, the IS 200t, is 150 pounds lighter (and only takes 6.9 seconds to get to 60). The RC needs a diet, plain and simple. If Lexus truly wants to compete against the Germans and Cadillac, a snappier transmission is in order. Like the GS we talked about yesterday, the Aisin eight-speed is fine on upshifts – it's still not as fast as the 4 Series' ZF eight-speed auto – but it suffers when it's time to change down. Around town, it's less of a problem, but on the twisty mountain roads outside of Palm Springs and on the freeways, the RC's gearbox kept tripping over itself. We'd love to see what the 2.0-liter turbo engine could do in a lighter car, because it's a real charmer. The broad 1,650-to-4,400-rpm torque peak gives drivers a lot of space to play, although the RC does feel flat-footed as you crest 5,000 rpm.