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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

2017 LC 500 is the future of Lexus [w/video]

The 2017 LC 500 shows where Lexus is headed. In this case it's not just a flashy grille and a big engine like earlier Lexus efforts. This time every facet of the engineering went into making the car handle better, and the styling and engineering were developed hand in hand. It won't set any sales records, but it will win a lot of eyeballs. Why is Lexus making another coupe? That's a fair question, as slow-selling two doors don't do much to improve market share. The reason for the LC is to make a statement, both in terms of style and engineering. It looks remarkably close to the 2012 LF-LC concept. And underpinning the taut styling is a new global architecture that will underpin future cars like the LS. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The LC 500 is Toyota's way of saying, yet again, that it's serious about reforming the Lexus reputation into one that include performance and style. On paper the 467-horsepower, 5.0-liter V8 (the same as in the RC F and GS F) performance claim looks like sloppy handwriting, but Lexus claims a 0-60 time of less than 4.5 seconds. Rumors abound that more power will come to the LC lineup in a few years, most likely in some kind of turbocharged form. Backing up the engine is a ten-speed transmission. Yes, ten. Lexus claims the gearbox is nearly as fast as a dual-clutch automatic, and that the overall size is smaller than some eight speed 'boxes. Underpinning the LC is an all new structure that includes carbon fiber reinforced plastic, aluminum, and high-strength steel. Torsional rigidity is said to be better than the all-carbon fiber LF A supercar. We're worried the ride could be on the stiff side, with run flat tires on both standard 20-inch wheel and the optional 21-inch wheels seen on the show car. All hope for retaining a pleasant ride lies with the suspension, which is nearly all aluminum. But as we mentioned, this car is skewed towards performance, and Michelin Pilot Super Sport tires on show car promised new levels of lateral grip for a big Lexus. What's more promising is the claim that Lexus spend triple the standard time developing the steering feel and handling. This could be the best-handling Lexus ever, but don't expect the LC 500 to be a Porsche 911 competitor. Preconceptions aside, the LC is bigger than a Carrera and that alone dictates a different character. The Lexus is closer to the Mercedes-Benz S-Class Coupe and BMW 6 Series in size.

Lexus launches supercharged LX 570 in Middle East

The Lexus LX SUV is a very muscular, old-school vehicle. Based on the Toyota Land Cruiser, it's still a big, body-on-frame SUV, but inside it offers acres of leather and luxury tech. The brand's Kuwaiti distributor is taking it machismo even further for the local market with the new LX 570 Supercharger.
As the name suggests, the upgraded SUV grafts a supercharger onto the LX 570's 5.7-liter V8 to boost it to 450 horsepower, from 383 hp in the naturally aspirated version in the US (or 362 hp in the standard Kuwaiti version), and it uses the same six-speed automatic as the standard model. To signal the improved strength, much of exterior chrome is replaced with black trim. It also wears special 20-inch wheels and a rear spoiler. The interior is fitted with crimson leather seats and red-accented carpet. It also gets an aluminum sill plate that says "Supercharger." Like the standard Kuwait-spec LX 570, it has two fuel tanks with a total combined capacity of 36.46 gallons, which should help satiate the likely thirsty, forced-induction V8.
The LX 570 Supercharger won't be rumbling down streets outside of the Middle East, though. According to Lexus spokesperson Bill Kwong, this is a project by the distributor in the region. The supercharged engine also has "issues with emissions" in the US, especially in California, he told Autoblog. Too bad, it would be an interesting Range Rover alternative.