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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Recharge Wrap-up: Tesla breaks dyno on video, Lexus trademarks 'LS 500h'

A video shows a Tesla Model S P85D breaking a dyno during a test. Starting at a slow roll, the instant torque under full power snapped a belt on the dynamometer. Before it broke, the dyno measured over 700 pound-feet of torque from the all-wheel-drive Tesla. A previous dyno run saw the car reach its 155-mph top speed and a peak 435 horsepower. See the video above, and read more at DragTimes. Lexus has filed a trademark for "LS 500h" in Europe. This calls for some speculation as to what this means for an upcoming model. It could be that Lexus plans to release the LS with a new powertrain, perhaps a 4.0-liter engine with a hybrid system. Maybe it will use the 3.5-liter V-6 with a more powerful hybrid system. The LS 600h could simply be getting a new name. Or, we might not see the LS 500h badge used at all in the near future. Note that Lexus trademarked LC 500 and LC 500h in Canada last year, and we've seen no such cars yet. Read more at Hybrid Cars. Ethanol producers have strong words in response to the American Petroleum Institute's claims for demand for ethanol-free gasoline. The API and National Marine Manufacturers Association have urged the EPA to consider marine and small engine demand for E0 gasoline when setting Renewable Fuel Standard volume requirements. Big Oil is using a "false narrative to discourage the use of a cleaner, less expensive, homegrown renewable fuel," according to Growth Energy CEO Tom Buis. Buis says ethanol doesn't cause problems in marine and small engines, a statement backed by the Outdoor Power Equipment Institute. "What probably does concern boaters is the amount of time they spend dry docked as a result of oil spills, like the one that dumped 21,000 gallons of oil along four miles of coastline in Santa Barbara, California," says Buis. Read more from Ethanol Producer Magazine. Related Gallery 2013 Lexus LS 600h L: Quick Spin View 13 Photos News Source: DragTimes, YouTube: DragTimes, Hybrid Cars, Ethanol Producer Magazine Green Lexus Tesla Alternative Fuels Ethanol Electric Hybrid Videos recharge wrapup

2016 Civic, Sonata, Lexus RX, and Altima earn TSP+ from IIHS [w/videos]

The 2016 Honda Civic sedan, Hyundai Sonata, Lexus RX, and Nissan Altima started the year with a bang by earning Top Safety Pick+ honors from the Insurance Institute for Highway Safety. They join 48 other 2016 model year vehicles that IIHS already tested that received the agency's top safety marks. These four models met the IIHS' latest requirement, scoring the agency's best possible score in all five of its crash tests – front, side, rear, rollover, and the difficult small-overlap – to be eligible for the safety accolade. Hyundai improved the 2016 Sonata's structure after the sedan's production began, so this rating only applied to examples produced after October. To get the TSP+ honor, a vehicle's crash prevention tech needs to earn least two points on the IIHS' scale. The lower Top Safety Pick designation can go to model with a "basic" version of these systems like a front collision warning. The Civic, Sonata, and RX scored the maximum six points to get "superior" scores for their optional crash prevention tech because they avoided collisions at up to 25 miles per hour. The Altima was successful in a 12-mph test, but the system slowed the sedan by 10 mph in the 25-mph test rather than completely stopping it. Therefore, the agency awarded the Nissan five points, which was still a "superior" score. You can watch the small-overlap tests for the Civic, RX, Altima, and Sonata respectively below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Four more vehicles earn the 2016 TOP SAFETY PICK+ award ARLINGTON, Va. — The Honda Civic 4-door, Hyundai Sonata, Lexus RX and Nissan Altima are the latest vehicles to earn the top award from the Insurance Institute for Highway Safety. The four vehicles join the 2016 winner's circle just one month after the initial crop of 48 TOP SAFETY PICK+ winners was announced. The requirements for TOP SAFETY PICK+ were tightened for 2016. To qualify, winners must earn good ratings in each of the Institute's five crashworthiness tests and have an available front crash prevention system earning an advanced or superior rating.