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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

Lexus builds final LFA supercar

Lexus has officially built the very last LFA. The 500th Lexus supercar rolled from the company's Motomachi facility on December 14th wearing all of the goodies of the Nürburgring package and white paint. Toyota's Lexus division started production on the car exactly two years ago on December 15, 2010 and built just one unit per working day. A total of 170 workers were hand-picked to handle parts manufacturing, assembly and painting for the LFA project. While Lexus has made it clear it will produce no more LFA models, lessons gleaned from the vehicle's construction may translate into other future products.
Specifically, Toyota says it may employ its carbon fiber reinforced plastic experience moving forward. As you may recall, the LFA made extensive use of CFRP and carbon fiber, and Lexus even created a special rotary loom to stitch together the supercar's A-pillars. Take a look at the brief press release on the last LFA below.

'Next Lexus F' teased ahead of Detroit debut

We've got absolutely zero actual information from the automaker on what its "Next Lexus F" will be, other than what was just released today in this brief press release and lone teaser image, but our best guess is that it's the next-generation IS-F sedan. The timing would make sense, considering that the latest IS just hit the market earlier this year as a 2014 model.
Since we know so little, we'll just share some of the exuberant marketing speak contained in the press release for your reading pleasure:
Designed from the asphalt up, to strike at the heart, the newest Lexus F model will debut at the January 2014 North American International Auto Show in Detroit.