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Toyota, Lexus to build more CUVs to meet surging demand

What was the biggest takeaway from the auto industry's 2014? Besides the fact that recalls are now a sad and mostly unremarkable part of a vehicle's life, it's that you can't be a competitive, mainstream brand in the US without a really strong line of crossovers, SUVs or pickups. We saw evidence of this as recently as Monday, when Hyundai unveiled its HCD-15 Santa Cruz Concept, and now we're seeing it again with Toyota. The company already has a comprehensive lineup of both mainstream and luxury CUVs and SUVs, although surging demand – sales were up 16 percent last year, Bloomberg reports – has led the company to increase its production tempo at the plants responsible for the RAV4 and Lexus RX. "The freeze is still in place until the end of March of 2016," Toyota's Jim Lentz told Bloomberg during this week's Detroit Auto Show, referencing the production bump at the Japanese and Canadian factories responsible for the models. "That hasn't changed. All indications are that it will lift, but right now it has not lifted." The increased sales are even spurring the brand to consider additional CUVs, including a compact that would slot in below the RAV4, Lentz told the business publication. Such a move would give Toyota a player in an increasingly competitive and important segment. In 2014 alone, mainstream brands, including Honda, Mazda, Chevrolet and Jeep, have announced brand new products destined for the compact CUV market. "We're going to have to look at how the market under RAV4 develops," Lentz told Bloomberg. "There's no question that it's going to. That's going to be the next growth spurt." Related Video:

Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Lexus reveals LF-NX crossover concept for Frankfurt

Compact luxury crossovers are becoming big business for upscale automakers. Mercedes is slotting the new GLA beneath the GLK, BMW has the X1 below the X3, Audi has downsized from the Q5 to the Q3, and Lexus is keen to get in on the game. And to that end, Toyota's luxury division is coming to the Frankfurt Motor Show this year with the concept crossover you see here.
Previewed a couple of weeks ago with an enigmatic teaser, the LF-NX concept, in the company's own words, "explores the potential for a compact crossover within the Lexus model range." The latest adaptation of the "L-finesse" design language could be the sharpest and most stylistically Japanese we've seen yet, with the sharp creases of the signature spindle grille repeated all around for a razor-sharp look. Lexus only released one shot of the cabin, but it looks as sharp as the exterior and, while clearly stylized, looks essentially more production-ready than most show cars.
Lexus hasn't revealed much about the powertrain, saying only that it incorporates "a new variant of the Lexus Hybrid Drive system tuned for SUV performance." Whether it actually has an engine that Lexus will detail at the show remains to be seen, but you can delve into the press release below for more and scope out the five images released thus far in the gallery above for a closer look.