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Lexus pushing upmarket as others move down, LF-LC production hinted [w/video]

Jeff Bracken, Lexus' US group vice president and general manager, knows his company lost its position as America's biggest luxury brand back in 2011, and it's a mantle that his employer probably won't be getting back any time soon. That's because Lexus is electing not to follow the luxury segment's downmarket trend any more than its $32,500 CT 200h hybrid hatchback. "Since we won't be going down below $30,000, it will be very difficult for us to ever regain luxury leadership," Bracken admitted on Autoline After Hours late last week.
Rivals Mercedes-Benz, BMW and Audi all have new low-end entries on sale or in the wings to entice new buyers and fortify their CAFE scores, but Lexus has Toyota and Scion to capture sales underneath its lineup. Instead, Bracken hints that Lexus is going upmarket and higher-performance, fueling ongoing rumors of a LFA successor, or perhaps a new offering based on the lauded 2012 LF-LC coupe concept shown above, a production version of which could also slot in where the unloved SC convertible left off. "We need to begin bringing to market luxury performance... higher performance vehicles. IS-F certainly was the beginning of that, maybe on the lower end," says Bracken.
Later in the online video interview show, Bracken gets even more candid:

This Lexus hybrid will paint your self-portrait while you drive

To encourage better driving habits, some hybrids use leaves or tree graphics to portray how efficient or inefficiently a driver is, but Lexus has come up with a more unique method of relaying this information. For its Art Is Motion campaign, Lexus has equipped a Lexus IS300h with special software that enables the car to paint a portrait of the driver by combining the skills of generative artist Sergio Albiac with specific inputs from the driver.
A regular photograph is uploaded into the system, but the portrait will vary depending on how the car is driven. Using vehicle speed, engine speed and how often the hybrid system is used, the driver "paints" a self-portrait via the software that has cloned Albaic's creative process, which then shows up on the car's center display screen. If the driver is more cautious and maximizes electric driving, the image will be clear (as shown above), but if the driver accelerates heavily, the picture becomes more abstract. Similarly, slower speeds result in "colder" colors while higher speeds use "virulent" colors - perhaps signifying this type of driving isn't healthy for the environment.
For now, Lexus has only created one Art Is Motion IS300h, and it plans to auction off this car in the future. Lexus released three videos, which are all posted below, to show off this car, but there is no additional information yet about the auction.

Florida police officer injured by DUI suspect after traffic stop

What started as a fairly normal traffic stop for Sergeant Kerstan Tatro ended with him lying on the ground with a compound fracture in his arm. The policeman in Gulf Breeze, FL, pulled over a woman driving a Lexus SC 430 because her erratic driving suggested that she might be under the influence. It all went well until Tatro asked the driver to perform a field sobriety test and she sped away partially trapping the officer in the car. It was all captured by the cruiser's dashcam. As the woman started to drive away, Tatro tried to grab for the keys. He was too late, though, and she got on the gas. The Lexus ran over the officer's foot and caused the serious injury to his arm. Thankfully, bystanders were at the policeman's side within a few seconds of him being hurt. By coincidence, even Tatro's daughter was driving by the time, and was pretty shaken by her dad's condition. According to the Pensacola News Journal, a witness to the officer's injuries followed the woman to a hotel parking lot and told police where she was. They allegedly found drugs in her possession. Below is a video from the Pensacola News Journal interviewing Tatro, and he gives a thorough account of exactly what happened. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Pensacola News Journal, Ineedhelp2811 via YouTube Lexus Convertible Police/Emergency Videos police officer