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Optimistic Lexus bumps US sales target higher

Last year Lexus sold 244,166 cars in the US, slotting into third place in the luxury segment behind BMW and Mercedes-Benz. Earlier this year Lexus said its target was 260,000 units in the US (which would still put it behind BMW's and Mercedes' numbers from last year), but Automotive News reports that it has raised its upper outlook to 270,000 cars.
The half-year pace hasn't been enough to make either number, but Lexus is gunning for a 15-percent gain in IS sales behind the arrival of the 2014 model, and this is also the first full year of sales of the new ES and LS. Lexus will most likely end the year in third place in the luxury segment behind BMW and Mercedes again, even if it does sell 270,000 units, but has said its prime directive is "good, steady growth."

Recharge Wrap-up: Grimsel electric car breaks acceleration world record, electric Ford Raptor ATV debuts

An all-electric version of the Ford F-150 SVT Raptor is now available... as an ATV. Made by Caddyshack Golf Cars, it features officially licensed Ford badging borrowed from the super-macho pickup. It has a lifted chassis with leaf springs in the front and rear, hydraulic shocks and off-road tires. Powered by a 48-volt motor, it can do 0-25 mph in 2.9 seconds. Range is an estimated 30 miles - plenty to get you through 18 of the most rugged holes of golf you've ever played. Caddyshack also offers other miniature electric Fords, including a Shelby GT500, Shelby Cobra and 50th Anniversary Mustang. Read more at Green Car Reports. Lexus takes a crack at the BMW i3 in a new video from Funny or Die. In the decidedly anti-EV film, a group of guys drives to Las Vegas for a "dad-chelor party" in a Lexus CT 200h and a BMW i3. The Lexus hybrid makes it to Sin City without any problems, while the BMW's occupants need to make several lengthy stops to charge along the way, missing much of the fun. The video lampoons the inherent range limitations of the EV (the BMW group ends up driving slowly through the desert with no AC or radio to save energy), all in a well produced, if somewhat misguided, short comedy film. Perhaps they should have considered the i3 with a range extender? See the video below, or read more at Green Car Reports. Students from ETH Zurich and Lucerne University have set a new EV acceleration world record. Their "Grimsel" racing car was able to zoom from 0-100 kph (0-62.137 mph) in just 1.785 seconds in less than 30 meters (98.425 feet), crushing the previous record of 2.134 seconds. Even more impressive is that the Grimsel was built by the students themselves, as part of the Formula Student team at the Academic Motorsports Club Zurich. The car weighs just 370 pounds and provides 200 horsepower and 1,202 pound feet of torque from the four hub motors. The Grimsel uses traction control to manage torque for maximum acceleration. See the record acceleration run in the videos below or read more at Gizmag, at Electric Autosport or in the press release from ETH Zurich below. 'grimsel' breaks world record The 'grimsel' electric racing car today broke the previous world record for acceleration in electric cars. The vehicle accelerated from 0 to 100 km/h in 1.785 seconds in under 30 metres. The new record was set by students from ETH Zurich and Lucerne University of Applied Sciences and Arts, who also designed and built the vehicle.

Lexus GX has quietly more than doubled its sales this year

There are some things in this industry that we're perplexed by, like the infotainment system on our long-term Subaru WRX or why the Mitsubishi Mirage is allowed to exist, among other things. Let's add one more to that group, with the Lexus GX. It's not a particularly bad vehicle for a big, body-on-frame brute, remaining one of the only true SUVs in the mid-size luxury class, alongside the equally old fashioned Land Rover LR4.
Considering these things, then, what we're about to tell you makes very little sense - sales are up 135 percent through last month. The Japanese luxury marque has moved over 5,300 during the first six months of 2014, owing in no small part to a significant price drop over the 2013 model. Today, a GX starts at $49,085, while a year ago, it was $53,445.
Don't mistake this price decrease for charity, though. Lexus specifically built a lower-cost GX to lure in customers. According to WardsAuto, faux leather covers the cabin rather than the real stuff, while the overall package is decontented relative to what you might find in a typical Lexus.