2003 Lexus Rx300 Base Sport Utility 4-door 3.0l on 2040-cars

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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Sell your own: 2003 Lexus SC 430

This is part of an occasional look at what's for sale on Autoblog. Looking to sell your car? We make it easy and free. Quickly create listings with up to six photos and reach millions of buyers. Log in and create your free listings. At the Lexus SC 430 preview - in the spring of 2000 - the disappointment among automotive journalists was palpable. Lexus had taken the truly captivating design of the first-generation SC and essentially disregarded it, replacing the earlier architecture with one drawn by Toyota's team in Europe. The contrast wasn't as strong (or dysfunctional) as when the Jag E-Type morphed into the most unfortunate XJ-S in 1976, but it was close. Some seven years after production of the SC 430 ended, however, a coupe/convertible prospect has the benefit of both hindsight and nostalgia. Lines that once looked almost awkward when juxtaposed against the first SC are softened by time. And while the SC 430's retractable roof wasn't the first execution of a coupe/convertible hardtop, you can assume it works more predictably than its German counterparts. While purportedly seating four, this is a tight 2+2. But with V8 power and a 3,800 pound curb weight, the SC 430 is a substantive, comfortable way of propelling yourself down the road; think of it as a Miata for those wearing 'plus' sizes. This for-sale example, with 165,000 miles, is well-used, and its $9K asking price is at the top of the dealer range. But if you like its color and equipment, a well-maintained Lexus should - and could - give you another 100,000 miles of reliable service. Related Video:

Toyota and Lexus show off advanced safety research vehicle [w/video]

While Google and Audi explore the possibilities of autonomous vehicles, Toyota and its Lexus division are studying the intermediate step of vehicles equipped with a deep suite of technology that help drivers make the best decisions. Introduced at this week's Consumer Electronics Show in Las Vegas, the Lexus advanced safety research vehicle is an LS sedan fitted with three high-def color cameras to detect objects up to almost 500 feet away, 360-degree Light Detection and Ranging (LIDAR) lasers that can detect objects up to 220 feet away, three radar units to keep track of other vehicles at intersections, a precision odometer on the rear wheel, GPS that estimates orientation and an accelerometer.
Currently testing at a purpose-built 8.6 acre urban testing ground at the Higashi-Fuji Technical Center in Susono, Japan the Toyota research vehicle is being used to study how to make better drivers, as well as figuring out how to reduce crashes as the industry's journey through passive and active safety systems progresses. In the event of a crash, new rescue systems are also being tested.
Further investment is being put into the Intelligent Transportation System (ITS) that would use shortwave signals to harness information from the car and from other vehicles on the road, as well as roadside infrastructure and even pedestrians. Toyota reasons it could then build a picture of interactions and, for instance, alert the driver to a potential collision at a blind intersection.