2024 Lexus Nx on 2040-cars

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2014 Lexus IS prototype

No one was comparing the IS to the BMW 3 Series, and for Lexus that was a problem.
At the beginning of 2011, we rocked up to the parking lot at Southern California's Santa Anita Raceway to test the 2012 Lexus GS. This was the first sedan in the luxury brand's lineup to reset its intentions on the balance of sport and luxury. The previous GS had blanched into mute tepidity, and the new generation we drove on an autocross course and on a canyon road corrected just about everything; we liked its looks, and the Variable Gear Ratio Steering- and Adaptive Variable Suspension-equipped car moved its abilities into the realm of a true sports sedan, and it was great to drive. They absolutely nailed it.

This is Lexus' trick 3D ad in Sports Illustrated's swimsuit issue

Having driven its RC F into the party at the Sports Illustrated swimsuit issue, Lexus is making the most of the exposure. We recently saw the blue coupe showing off its L-Finesse curves with a curvaceous Lisalla Montenegro. And a new video shows how the magazine ad will also work without a bikinied sidekick, showing off the Lexus' own body and sounds in a 3D app for iOS and Android.
After downloading the app and the 3D image for your tablet or phone, the 450-horsepower RC F will be yours to play with - or, as Lexus suggests, yours to "create the 3D experience in your own hands." You didn't have any other plans for your hands while checking out the new issue, did you? The video below will show you how it's done.

What does a million-mile car really tell us?

A million miles. Nearly every car brand and motor oil company plays the million-mile marketing racket at some point. The typical recipe is to take a car that experienced a ton of low-stress highway miles, and make it a rolling testament to the long-term qualities of whatever reputation you're trying to prop up. Saab, Lincoln, Toyota, Honda, Ford, Chrysler. It's a tired game that I would normally just consider one of the pointless ranking exercises of our time. But the truth is, when it comes to a car's longevity, it's almost always the owner that makes the real difference, not the brand. Like a pitcher at a baseball game, the owner mostly determines the victories and the defeats for his car. Some specific models are the basement dwellers of our time – I'm looking at you, Chrysler car with the 2.7-liter engine! But a lot of cars and trucks hit right around the average that is a powertrain whose longevity is mainly determined by that person who turns the key and hopefully learns that patient art of long-term ownership. The best owners are the ones who deserve the attention. So with that in mind, let me introduce you to Matt Farah's Million Mile Lexus. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This Lexus could be written off as another cynical marketing exercise in this business, performed by those who didn't do the real driving in the past and have no plans at all on doing the bulk of the driving in the future. Matt's actually doing a few things that are genuinely cool, though. Letting other auto journalists and enthusiasts drive it along the way and giving Regular Car Reviews a crack at it. Focusing on the rare virtues of the first-generation Lexus, which, to be frank, can out-diesel a diesel. There is a great story to be had with this car. This isn't a car that was "going to the junkyard" and magically given the kiss of life. That story is far more vast than a guy who bought a high-mileage car in great overall condition. This isn't a car that was "going to the junkyard" and magically given the kiss of life so that it can endure the ages. This Lexus, like all other high-mileage models worthy of our love, has been given one hell of a good maintenance regimen by the prior owners. It was taken care of and primarily maintained at the dealership, where it probably received the best parts and service, thanks in enormous part to owners who were willing to pay that exorbitantly high bill.