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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Fast & Furious' Paul Walker checks out Lexus LFA with 30,000 miles

For most vehicles, eclipsing the 30,000-mile mark isn't much to celebrate. With modern vehicles fully capable of sailing right past the 250,000-mile line with just basic, regular maintenance, the wee 30k is as common as coffee.
But that's not the case for supercars like the Lexus LFA. The limited-production machines are more likely to be museum pieces than commuter cars. That's what makes the fact that Lexus has not one, but two LFA models with over 30,000 miles on the clock so special. Paul Walker recently met the dynamic duo out at Willow Springs Raceway.
Walker seems impressed with the two supercars after hammering around the Streets course, saying the ultra rare, high-mileage LFA examples feel as quick and sturdy as they did when the left the factory. Lexus says the cars have both only received their equal shares of regular maintenance. Catch the video of both cars on track below along with a few words from Walker.

The 2018 Lexus LC starts under $100k, but stay away from the options list

The scintillating and characterful 2018 Lexus LC coupe now has a price tag. The flagship Lexus two-door starts at $92,975 for the V8 LC 500 model with a 10-speed automatic. The hybrid V6 LC 500h will start a bit higher at $97,485. So for under $100,000, you can have one of the best-looking Lexus coupes of all time. However, that gets dangerously close to, and even exceeds, the six-figure range when adding options. Choosing the Touring Package will add $4,000 to an LC 500 and $2,400 to an LC 500h, keeping both models under a hundred grand. The Sport Package with Glass Roof will push the hybrid over the six-figure mark with a cost of $2,750. Both packages add blind spot monitoring, parking assist, heated and cooled seats, and a glass roof. The Sport Package provides Alcantara seats and a limited slip differential, while the Touring Package includes leather seats and a Mark Levinson sound system. Opt for a Sport Package with a Carbon Fiber Roof, and the price jumps significantly. It adds $7,000 to the V8 model for a price of $99,975, and $5,400 to the hybrid for a total of $102,885. For big spenders, there's the Performance Package. The big draws here are the rear steering, active rear spoiler, and variable steering ratio system. It adds $10,000 to the LC 500, and $8,790 to the LC 500h for totals of $102,975 and $106,275 respectively. Related Video: