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Why Lexus shies away from plug-in hybrids

Lexus may have softened its stance a bit from the anti plug-in vehicle ads the Toyota luxury badge ran last year, but at least one executive from the company casts a pretty critical eye towards the concept as a way to cut both emissions and refueling costs. In fact, Lexus doesn't really buy the fact that buyers of plug-in hybrids are really looking to save both gas and the environment, Green Car Reports says, citing an interview at the recent New York Auto Show with Lexus executive Mark Templin. Templin also said hydrogen fuel-cell technology may be a better way to edge towards zero emissions. Templin decried plug-in hybrid technology because it adds weight to vehicles, which contributes to poor emissions figures in the process. He added that plug-in vehicle buyers are motivated more by potential tax credits and solo driving rights in high-occupancy vehicle (HOV) lanes than cutting back on fuel use. Last summer, Lexus ran an supposedly tongue-in-cheek print ad poking fun at how long it takes to charge a plug-in vehicle and how using air conditioning can shorten a car's charging range. Last spring, Lexus had to backpedal from an anti-electric ad it ran that had serious mistakes about hydrogen infrastructure. News Source: Green Car Reports Green Lexus Toyota Hybrid PHEV

This is what a Lexus RC-based 'four-door coupe' might look like

It feels like there is a secret law in Germany mandating that every domestic automaker there must offer at least one model with a four-door coupe bodystyle like the BMW Gran Coupes, Mercedes-Benz CLS and Audi A7. Several of the German brands even have the swoopy sedans in multiple sizes. So far, Lexus has stayed out of that fray, but maybe not for long, if a recently spotted test car makes it to market.
The brand is known to be testing a highly styled four-door coupe, roughly the size of the GS, under heavy camouflage. Little is known about the new model at the moment, but its existence makes sense. If it really wants to take the on Germans, Lexus is going to have to fight them toe-to-toe with competing models - especially with ones understood to have high margins.
Pictured above is a rendering from artist Theophilus Chin imagining a slightly smaller take on the genre based on the RC coupe, which he calls the RC GT. His design leaves the original shape almost untouched, but shortens the front doors to allow room for a rear doors under the arching roof. His GT would be aimed more against the BMW 4 Series Gran Coupe and rumored Mercedes-Benz C-Class four-door coupe, rather than the larger models Lexus actually appears to be targeting with its vehicle under development. His concept certainly nails the look, though, and while it might not have a basis in reality, we thought that it's well-resolved enough that you'd want to take a look, if only as a "what could've been" flight of fancy.

Lexus teases new luxury concept for Tokyo

Lexus certainly doesn't want to reveal any secrets about the concept premiering at the 2015 Tokyo Motor Show on October 28. The company's teaser simply shows a squinting LED headlight with a devilish, hooked tail running underneath. Plus, the dearth of descriptive text merely says that the vehicle is a "vision of progressive luxury." While there's not much useful info, some recent rumors might hint at what we're looking at. One possibility is the concept providing a peek at the next-gen LS because the rounded, current generation no longer matches the rest of the Japanese brand's sharper styling. Reports earlier this year even suggest a fuel-cell version under development as part of a hydrogen push in Japan. This range-topping model could potentially weigh even less than the current hybrid by adapting the powertrain from the Toyota Mirai. The less likely alternative is a concept pointing the way towards Lexus' second flagship. Reportedly a successor to the SC, the model isn't rumored to debut until the 2016 Detroit Auto Show. Still, the company could shuffle things around, and we look forward to seeing what's worth being so coy about in Tokyo in just a few days. Lexus' Vision of Progressive Luxury at the 2015 Tokyo Motor Show October 21, 2015 See it all here, at 13:45 (JST) on October 28th. What do you want to see and know about most from the Lexus booth? Tell us by using hashtag #LexusInTokyo and you may receive an image or video reply from Lexus. News Source: Lexus Design/Style Tokyo Motor Show Lexus Concept Cars Tokyo 2015