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Lexus regrets not doing 3-row CUV before RC coupe [UPDATE]

Tue, May 12 2015

UPDATE: The source clarifies that rather than planning new small cars and crossovers, Lexus intends to rely on the ones it already has in its lineup. The text below has been revised accordingly. Automakers try to give its dealers (and by extension, their customers) the vehicles they're asking for. In Lexus' case, that's come down to a sport coupe and a three-row crossover. The Japanese luxury automaker ended up prioritizing the former with the launch of the RC coupe, but in retrospect, it feels it should have gone with the seven-seater instead. This according to Toyota's North American chief Jim Lentz in speaking to Automotive News at its provisional headquarters in Plano, TX. "In hindsight, if I was making this decision 10 years ago, seeing what I see today, the three-row [crossover] probably would have been the better play to come out first," Lentz to AN. "Strategically that's a more important vehicle to have than necessarily a lower volume, higher priced image product." Crossovers and SUVs represent big business for Lexus, whose five-seat RX (pictured above) is its biggest seller. The more compact NX is off to a solid start as well, but the brand's only three-row offerings are truck-based sport-utes like the GX and LX. Even without the three-row crossover, however, Lexus has been performing admirably. Rising sales have it trailing only BMW and Mercedes in the US market for luxury automobiles. Adding a three-row crossover to target the likes of the Audi Q7 and Mercedes GL will evidently be the next top priority for Lexus, but it's not the only plan the luxury brand has for the near future. Lentz indicated that the company plans to rely on its lineup of near-luxury and entry-level luxury sedans and crossovers moving forward, but isn't interested in going after the Mercedes CLA and Audi A3. "Luxury cars cost a certain dollar amount for a reason," said Lentz. "I don't want to cheapen my cars just to offer a lease that's $20 a month less."

Toyota, Lexus dominate KBB's Best Resale Value Awards

Tue, 19 Nov 2013

Toyota and Lexus stormed the 2014 Kelley Blue Book Best Resale Value Awards, winning a combined 18 categories including best brand and best luxury brand. This marks the third year in a row that both automakers have won the Brand and Luxury Brand resale value awards. In all, Toyota won 11 categories and Lexus won seven.
Honda made a good showing, as well, winning two segments (Accord Plug-In Hybrid and Civic Si) and putting one car on the top-10 Best Resale Value list (CR-V). Chevrolet did even better, winning two segments (with the V6 Camaro and the Corvette) and placing three cars on the top-10-overall list (again, the Camaro and Corvette, plus the Silverado 1500).
The other winners came from Jeep, Dodge, Infiniti, Subaru and Audi. To give you a clearer picture of the Toyota and Lexus domination, their 18 mentions represents more than half of the 34 awards (including the top-10-overall list).

Lexus LC 500 stands apart from the go-fast sport luxury crowd

Thu, Dec 14 2017

We at Autoblog, by and large, love the LC 500. For its concept-car looks, derived almost verbatim from the 2012 LF-LC concept. And for the charming V8, which growls and burbles appropriately but doesn't subscribe to the faux-backfire trend. Our Editor-in-Chief, Greg Migliore, perfectly summarized the LC 500's appeal when he drove it recently: "Evening walkers cast curious glances. A guy in an old pickup almost sideswiped me as he gawked while taking the corner fast. It's a celebrity car. It also sounds good; the 5.0-liter V8 growls and rumbles. Style and muscle. An excellent execution." I just spent a week in it, my first encounter with the car, and it made me think most about how it's positioned in the Lexus lineup. Notably, it's not positioned as the performance extreme. This is refreshing, because not every car needs to attempt a Nurburgring time. If you want to hunt road-course records in this day and age, it takes massive power and massive traction. We're getting to the point, perhaps well beyond it, where that is doing the stopwatch more favors than the driver. Part of this is decades of marketing putting the sportiest variant of a particular vehicle above the most luxurious in the pecking order of regular vehicles, which doesn't make a ton of sense if you think about it. In the 1960s, the ultimate Mercedes-Benz was the 600 Grosser limousine, which was built like a Rolex bank vault. It had a huge engine, but the point was to move the massive thing around, not for the sheer pleasure of it. Ironically, the Grosser's engine made its way later into the 300 SEL 6.3, turning a large and luxurious sedan into a surprisingly capable bruiser, and then into the Rote Sau race car. Arguably, this was an impetus for the sort of sporty arms race I'm decrying. (Now, when you talk about supercars, or ultimate luxury cars like a Bentley or Maybach, this distinction makes less sense. But let's limit our discussion to vehicles the well-heeled average consumer could actually purchase — things at the upper end of the ranges of normal car manufacturers.) This takes us to the Lexus LC 500. Unlike Mercedes, whose Mercedes-AMG cars are on top of the regular car pecking order, Audi's RS line, BMW's M Division, and Porsche's various Turbos, the LC 500 is simply a large, powerful car. It's comfortable, it looks interesting, and it has more than enough grunt to get out of its own way. There are Sport and Performance options packages, but there's no LC F or F-Line trim available.