2014 Lexus Lx on 2040-cars

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Lexus apologizes for anti-EV ad, Plug In America calls it 'outdated'

Anyone who's spent any time learning about the alternatives to the standard fossil fuel-burning internal combustion engine knows that there are arguments to be made for and against all of the main options. They also know that there is barely any refueling infrastructure for hydrogen fuel cell cars in the US, aside form a handful of H2 stations in California and one in South Carolina. Somehow, though Lexus, recently said there was an "established infrastructure" in 20 states in an online video ad on the company's official site. Another part of that site also made unfair negative comments about battery-powered electric vehicles, saying that it takes too long to charge the cars. Read our original post on the matter here. In the ongoing discussion about how the US moves away from inefficient gas and diesel engines, this was seen as a real muck up of the facts. Upon seeing the videos, pro-electric vehicle group Plug In America released a statement to AutoblogGreen (Lexus is owned by Toyota): Hey, Toyota, the 1990s called. They want their outdated anti-EV attack ad back. Plug-in electric vehicles charge while you're sleeping at home, far more convenient than making a trip to a gas station and coming away smelling like carcinogens. Driving on electricity costs about one fifth what it costs to drive the average gas car and about a third what it costs to drive the most efficient hybrid. An electric drive has smooth, instant acceleration which can't be matched by any gasoline engine. If you don't believe me, just ask anyone driving a Toyota RAV4 EV. The videos were produced by Team One, Lexus' ad agency. Exactly where the information came from and how it made it to the website is unclear, but Lexus spokesman Moe Durand said that Lexus apologizes for offending anyone and has taken the incorrect videos down. The company will review all the materials and alter and adjust the campaign as necessary, he said.

Lexus IS to get Deviant at SEMA

It's time to start gathering intel on SEMA, and it starts with this drawing of a modified 2014 Lexus IS. Lexus ran a competition on DeviantART, an online community for artists, to find a suitably modified IS that it could build and display at the temple of all things aftermarket in Las Vegas. The winner, as judged by a four-person panel from among more than 600 entries, is the IS rendered above by Rob Evans.
The winner looks like the beginning of a build for an IS entry into Japan's Super GT series, with a seriously exaggerated front spoiler and rear diffuser and fender flares that aren't just punched out, they're throwing 12-punch combinations.
Evans will have his car built by VIP Auto Salon and plastered all over Lexus materials promoting its presence at the show. Oh, and he gets an IS F-Sport for a year, among other prizes. Second place went to Lucia Lee, third place to Guangho Huang. A press release below has more on the competition and the winner.

Apple uses Logitech steering wheels and pedals to control autonomous cars

SAN FRANCISCO (Reuters) - Apple outlined a plan to train operators of self-driving cars in documents submitted to California regulators earlier this month, the latest clues to the company's autonomous vehicle technology aspirations. Apple was granted a permit to test self-driving cars on April 14 by the California Department of Motor Vehicles but the company has never said anything about its plan. The state released 41 pages of Apple application documents to Reuters that give some clues about the company's highly secret self-driving effort, which it has never openly acknowledged. The iPhone maker joins a long list of carmakers, start-ups and technology rivals, including Alphabet's Waymo, that are testing cars on state roads. Apple is looking for new hit products and autonomous car technology is expected to revolutionize the traditional auto industry. As part of the application, Apple included a 10-page training plan that appeared to be related to operators taking back manual control of the car during automated driving exercises of the system, which it calls a development platform. Business Insider reports that Apple engineers riding in the back seats have the ability to take over control of the car using off-the-shelf steering wheel and pedal video game controllers from Logitech. Apple declined comment beyond the filing. The plan includes a document called "Automated System: Development Platform Specific Training Overview" whose objective is "to train safety drivers in various automated driving conditions." "Development platform will be controlled electronically (e.g. joystick) and safety drivers must be ready to intervene and take control," the document reads. The document highlights different scenarios to be tested, from high speed driving and tight U-turns to lane changes. One letter sent from Apple to the state Department of Motor Vehicles noted that Apple's development platform "will have the ability to capture and store relevant data before a collision occurs." The document does not include detail on how Apple's self-driving platform actually works or other technical details. It also does not say what kind of sensors are found on Apple's three permitted vehicles, all 2015 Lexus model RX450h. The permit does not necessarily mean that Apple itself is building a full car. Apple could instead be designing a self-driving platform that can be integrated into other manufacturer's cars. (By Alexandria Sage.