2003 Lexus Lx 470 4-door Suv (my Family Car) on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

2015 Lexus RC 350

Luxury coupes like this new, 2015 Lexus RC 350 have got, to my mind, a more challenging mission than their all-out-performance variants; in this case, the recently reviewed RC F.
That's not to say that I think actual owners and shoppers of cars like the RC F, BMW M4 and Cadillac CTS-V Coupe only care about output figures and lap times. In fact I'd say that those are outliers in terms of how they get used most often. But the story that we reviewers tell - and that shoppers in the ego-boosted segment tell themselves before they pull the trigger - have a lot to do with what the car is capable of on the edge of its envelope.
Mainstream coupes can't rely on that kind of irrational pull, however, at least outside of the emotional world of styling persuasion. For a buyer to drop more than $40,000 on the RC 350, he or she will want tons of features, comfort, good looks, and, yes, a dash of sportiness to spice of the pot. Reason and desire seem a lot more balanced here. That's great news for Lexus, with its history of creating sensible luxury cars and a pretty composed luxury coupe in this new RC.

2016 Lexus GS gets 2.0L turbo engine, updated styling

The Lexus GS gets a number of enhancements for the 2016 model year, and the updated sedan makes its official debut in California during Monterey Car Week. The usual mid-cycle refresh styling nip/tuck is evident, but the bigger story is the addition of a new, rear-wheel-drive GS 200t model. Lexus' IS sedan isn't the only one getting turbo-four power for 2016. The GS 200t uses that same 2.0-liter turbocharged four-cylinder engine, good for 241 horsepower and 258 pound-feet of torque. It's paired exclusively with an eight-speed automatic transmission and rear-wheel drive, and Lexus says the GS 200t should be able to achieve 33 miles per gallon on the highway. Not to be left out, the naturally aspirated GS 350 gets a small power bump for 2016. The 3.5-liter V6 now produces 311 hp and 280 lb-ft of torque, up from 306 and 277, respectively. The GS 450h hybrid carries over with its powertrain unchanged, as well as its 29/34 mpg city/highway rating. Other changes for 2016 include standard bi-LED headlamps as part of the reworked front fascia, and a host of technology upgrades. The 12.3-inch central display screen now has full-width map capability, and the controller gets some extra "enter" buttons. Lexus also gave its Enform system some updates, with a Service Connect system. The ever-important Apple CarPlay and Android Auto features are missing from this update, though it's not exactly surprising. Have a look at the updated GS 200t in the gallery above, and scroll down for the full press blast. Related Video: Mingling with the Classics: Lexus Introduces 2016 GS During Pebble Beach Concours Celebrations New GS 200t RWD Model With 2.0-Liter Turbo Engine - More Power and Torque for GS 350 - Restyled Front End With Standard Bi-LED Headlamps - New Available Lexus Safety System + - Upgraded Multimedia Technology and for GS 350/GS 450h Standard Navigation - New Available Lexus Enform Service Connect - New Interior Colors and Wood Trim Selections MONTEREY, Calif. – Aug. 13, 2015 – The Pebble Beach Concours d' Elegance, the premier concours event in the United States, is an appropriate setting for the 2016 Lexus GS models to be introduced. The GS enters 2016 with a bolder design, a new GS 200t rear-wheel drive model and new luxury finishes that match the refinement of Monterey. The Lexus GS continues to feature impressive agility and sporty handling for turns along California Highway 1, as well as comfortable ride quality for extended highway driving.