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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Lexus RC media event in Japan canceled over lack of interest

It's a good thing senior editor Seyth Miersma doesn't live in Japan, or he wouldn't have been able to snap a photo like the one you see here, of a fresh-off-the-line Lexus RC F on hand at a first drive for media. That's because Toyota's Japanese arm has outright canceled its RC press launch. Sure, we've heard about events being delayed, but canceled? That's rare. Even worse is the reason: according to Automotive News, the event was nixed due to lack of interest. Wow.
In an email to media, Lexus said the event "has been canceled due to insufficient attendance," according to AN. The News posits that perhaps it would have just been better to hold the event anyway, in an attempt to save face, and that this is another example of the Japanese culture (especially youth) becoming less and less interested in cars. Of course, there's also the thought that local media just didn't want to drive out to Yokohama to drive the RC on a not-so-sexy press launch, which, if you ask us, is an incredibly lame excuse (do your jobs, folks!).
Either way, will this bode well for the Lexus RC's public launch? Will it receive the same lukewarm response when it arrives at Japanese dealers? We'll see.

Lexus LF-CC gets green light, Evoque rival under consideration

While wandering the floor at this week's LA Auto Show, we had a bit of an epiphany at the Lexus stand. The traditionally stodgy Toyota premium outlet is really starting to come into its own in terms of exciting design. And not just with production models like the excellent new GS sedan. At the front of the display, a triangular formation of plinths was a feast for the eyes - the head was formed by the LFA Nurburgring Package supercar, flanked on either side by the company's outré LF-LC and LF-CC concept cars.
So consider it welcome news on our end that the LF-CC concept shown above has apparently been given the production green light, with a projected arrival by 2015. So says Autocar, which quotes an unnamed source at Lexus willing to confirm that a senior engineer has been tasked with the project. The British publication suggests that the production version of the 2012 Paris Motor Show star will probably be built in both coupe and convertible formats and ride atop the automaker's new modular rear-wheel drive architecture. Power is expected to be an evolution of the GS 350h's hybrid drivetrain.
In other news, that same shadowy source at Lexus has reportedly confirmed that the Japanese luxury brand is "seriously studying" offering a small SUV in the mold of the stylish Range Rover Evoque from Land Rover, though no further details are given. Lexus' own RX crossover range has long been a massive hit for the brand, leaving many industry analysts scratching their heads as to why the automaker hasn't already expanded its crossover offerings to include both larger and smaller formats.