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6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.

The Lexus LC 500h has a four-speed auto and that's a good thing

Lexus is sharing some powertrain details on the LC 500h ahead of the big hybrid coupe's debut in Geneva. Its new gas-electric setup strays from Toyota's tried-and-true system found in everything from the Prius to the Lexus GS. It's called the Multi Stage Hybrid System that's designed for performance vehicles, and it has an antiquated-sounding piece of equipment buried deep inside that's supposed to make it more enjoyable to drive. The basics: In the LC 500h, its first application, the Multi Stage Hybrid System will consist of a 3.5-liter V6, a hybrid transmission, and a lithium-ion battery pack. The hybrid transmission has an electric motor for motivation (and we're guessing a second for charging) and a four-speed automatic mounted to its rear, which either means inside or aft and in series. Why add ancient tech to a new hybrid system? Lexus says it preserves the connection between throttle input and engine speed that gets lost in a CVT. And while four seems like an insignificant sum in the face of nine- and 10-speed autos, remember that it is an infinite increase in gear count compared to CVT-packing hybrids. Toyota has been using versions of the Hybrid Synergy Drive system since the first Prius debuted in 1997, and the same system is sold under the Lexus Hybrid Drive banner in most of the luxury brand's offerings. These systems use what Toyota calls an e-CVT – two electric motors paired with a planetary gearset. This lets the engine and electric motors share the job of propelling the car – one motor handles charging of the battery and the other is primarily used to drive the wheels but can also recoup energy through regen. Like a conventional CVT, the planetary gearset arrangement allows the gas engine to run at its optimal engine speed when called upon for motivation and/or charging. But that doesn't make for the most exciting or familiar driving experience, as it affects both power delivery and the sound of the power being delivered. This is where the four-speed auto comes in. Based on the limited details Lexus has shared, our hunch is that the hybrid transmission will meld some form of the existing Lexus Hybrid Drive system with two more planetary gearsets, or the basic guts of a four-speed auto. This will provide the four fixed ratios and the feeling of actual shifting gears – because there will be actual gears shifting.

Lexus thinks small with ultra-compact LF-SA concept

Lexus used the Geneva Motor Show to premiere its concept for a forward-thinking 2+2 urban vehicle, the LF-SA. The concept is small – Lexus says it's an "ultra-compact sub-B-segment" vehicle – and it is designed for maneuverability and agility on congested city streets. It also celebrates the 25th anniversary of the first Lexus, the LS400. The LF-SA has prominent wheel arches, the signature Lexus spindle grille and L-shaped headlights. Lexus calls the appearance "a Time in Design styling approach, in which perceptions of the vehicle change when it is viewed from different angles." It was penned in Toyota's European design studio. It's all capped with a striking paint color, called "Silver Stellar," that the automaker claims is meant to evoke space exploration. The inside has room for two, but it is biased toward the driver. The pedals and steering wheel are adjustable, and the passenger seat is slide adjustable to allow access to the rear. Perhaps the coolest feature is the infotainment system's hologram-style display. The LF-SA leaked last week, and the live shots from Geneva prove it's worth another look. Related Video: Lexus LF-SA World debut at the 2015 Geneva motor show European debut for the Lexus GS F and LF-C2 roadster concept The new Lexus LF-SA concept makes its world debut today at the 2015 Geneva motor show. Last year marked the 25th anniversary of the very first Lexus, the LS400 saloon. To celebrate this milestone, Lexus challenged ED2, its European design studio, to create a concept of an ultra-compact (sub-B-segment) urban 2+2 model. The LF-SA Concept explores unexpected territory for the brand in a powerful, emotional execution that illustrates Lexus's passion for up-coming design trends. The LF-SA Concept is also a driver-focused vehicle, reflecting Lexus's vision that in a future world where technology and virtual experiences are expected to hold more sway, the real driving experience could become the ultimate luxury. Taking that insight as inspiration, the new concept presents an audacious interpretation of Lexus's L-finesse design philosophy, while never losing sight of the requirement for driving pleasure – a quality that will always be a defining element of Lexus's progressive luxury.