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Mercedes, Infiniti, Lexus rank tops with mystery shoppers
Thu, 11 Jul 2013If you want the best experience possible when buying a new car, then you'd better head down to your local Mercedes-Benz, Infiniti, or Lexus showroom. According a mystery shopper study conducted by the Pied Piper Prospect Satisfaction Index, those three luxury brands ranked highest among the 33 makes surveyed. The highest scoring mainstream brands included GMC, Hyundai, Kia, and Ford.
The study asked 5,203 mystery shoppers about the tactics used by salespeople during their most recent automotive purchases, and found a few interesting parallels along the way. For example, dealers at Infiniti, Land Rover, and Smart leaned heavily on vehicle walk-arounds with potential customers, while Jaguar, Volvo, and Audi were quick to point out exclusive features.
This study contrasts with a similar study conducted by JD Power in 2012. Its Sales Satisfaction Survey listed Mini as the top scorer, while Pied Piper's mystery shoppers ranked the BMW-owned brand below the industry average. Lexus scored highly on both surveys, as did Infiniti and GMC.
'Next Lexus F' teased ahead of Detroit debut
Mon, 09 Dec 2013We've got absolutely zero actual information from the automaker on what its "Next Lexus F" will be, other than what was just released today in this brief press release and lone teaser image, but our best guess is that it's the next-generation IS-F sedan. The timing would make sense, considering that the latest IS just hit the market earlier this year as a 2014 model.
Since we know so little, we'll just share some of the exuberant marketing speak contained in the press release for your reading pleasure:
Designed from the asphalt up, to strike at the heart, the newest Lexus F model will debut at the January 2014 North American International Auto Show in Detroit.
2013 Lexus IS F
Mon, 25 Mar 2013Sometimes fortune really smiles on even shiftless car-reviewing Dutchmen like myself, I must admit. I had come into Austin, TX the week before I was supposed to meet up with the good people at Lexus, who had graciously invited me to drive the 2014 IS. I flew in early because Austin is a pretty good place to eat, as well as being a place that my wife doesn't live. Let me say that a nicer way... while my stunningly attractive wife pretty much represents all things good and light in this world, she does occasionally shoot me a sideways glance when I dig in for my fifth Tacodeli breakfast taco. Thankfully, I leave most of my good sense and information about the effects of high-calorie diets on lifespan at home with Molly when I come to Texas, so I can better focus my laser-like attention on car reviews and TexMex. You guys are worth it.
Aside from all the tacos, I was also lucky to be visiting town the weekend before South By Southwest really kicked off in earnest, because it was that Sunday that my good old buddy John, and my new old buddy Pat, were headed up to the Circuit of the Americas to see the first ever SCCA Majors event there. It was lucky that I had planned to be out at CotA, which is east of Austin, because that made it very slightly easier for a very nice woman named Marcia to bring me a 2013 Lexus IS F from Houston, roughly 150 miles away.
Marcia brought me the IS F to replace another press car, which was having mechanical troubles; I didn't ask for the fire-breathing IS but when it was offered up I figured I couldn't do much better as a warm up for the 2014 IS program I was about to go on. See, lucky right?