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Buyers resent low inventories, prices over MSRP, study says

Vehicle inventory low, vehicle transaction prices high, customers fretting … welcome, J.D. Power, to the era of supply and demand. In a recently published survey from one of the auto industryÂ’s top analytical firms, findings show that customers' satisfaction with vehicle purchases in the United States this year has dipped for the first time in 10 years. The 2022 U.S. Sales Satisfaction Index (SSI) Study found that overall sales satisfaction has dropped to 786 (on a 1,000-point scale) from 789 in 2021. In that year, higher than expected trade-in values softened the effect of new vehicle price increases. But in 2022, on top of trade-in prices shrinking, many dealers elected to charge more than the ManufacturerÂ’s Suggested Retail Price, a factor that did not sit well with buyers. “When dealers charge more than MSRP, particularly with long-term loyal customers, they risk a potential long-term negative effect on customer advocacy and service business," said Chris Sutton, vice president of automotive retail at J.D. Power. Satisfaction among buyers who paid more than sticker price is 757, while satisfaction among those who paid the sticker price or less is 850, the Power report said. The lack of dealership inventory was also a customer irritant, J.D. Power found, a point that automakers and their dealers may want to consider. Many have maintained, or considered maintaining, a smaller inventory in the wake of the pandemic, keeping costs down and driving more customers toward factory orders. Regarding those consumers shopping for electric vehicles, the survey said that more than a third of them “failed to get instruction on EV charging before they left the dealership, which notably affects satisfaction.” Said Sutton, “Salespeople donÂ’t need to show gas-powered vehicle buyers how to fill their tank, but they do need to show EV buyers how to charge their vehicle.” There are positives to the Power conclusions, however, especially for Alfa Romeo dealers. The Italian brand ranked highest in customer satisfaction among premium brands with a score of 833, with Porsche a very close second (831) and Lexus (819) third. Alfa is on something of a roll these days, with its compact Tonale crossover due for release in the spring, and a new sports car in the works. Meanwhile, in PowerÂ’s “mainstream brand”” segment, Buick ranked first with a score of 825, followed by Dodge (816) and Subaru (804), all performing higher than the industry average.

Lexus is sending its 2017 RC F GT3 to do battle in the US and Japan

Bare carbon fiber doesn't do much to tone down the swoopy, animal RC F GT3, does it? This is the latest tweak of the Lexus GT3 racer, which appeared in an earlier spec with the American team F Performance Racing. (Incidentally, the team changed its name to 3GT Racing recently to further differentiate itself from Lexus.) The latest RC F racer will compete in IMSA and Super GT racing. Lexus will field two cars in each series. Since GT3 and the Japanese GT300 cars share a spec, this RC F GT3 will race as an RC F GT300 in Japan with the LM Corsa team. On our side of the Pacific, the car will debut at the 24 Hours of Daytona on January 29th, and compete with the aforementioned 3GT Racing team in the GTD category of the IMSA Championship Series. Barring any unannounced changes, the 2,756-pound coupe will pack a front-mounted V8 derived from the production RC F's engine and tuned to deliver over 540 horsepower, depending on series regulations. It should be mentioned that in Japan, the car will race alongside its bigger brother, the LC 500 GT500 car, which we told you about last year. Related Video: Featured Gallery 2017 Lexus GAZOO Racing RC F GT3 Motorsports Lexus Coupe Racing Vehicles lexus rc f lexus rc f gt3

Optimistic Lexus bumps US sales target higher

Last year Lexus sold 244,166 cars in the US, slotting into third place in the luxury segment behind BMW and Mercedes-Benz. Earlier this year Lexus said its target was 260,000 units in the US (which would still put it behind BMW's and Mercedes' numbers from last year), but Automotive News reports that it has raised its upper outlook to 270,000 cars.
The half-year pace hasn't been enough to make either number, but Lexus is gunning for a 15-percent gain in IS sales behind the arrival of the 2014 model, and this is also the first full year of sales of the new ES and LS. Lexus will most likely end the year in third place in the luxury segment behind BMW and Mercedes again, even if it does sell 270,000 units, but has said its prime directive is "good, steady growth."