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2022 Lexus RX L Black Line special edition darkens the three-row RX
Mon, Jul 12 2021The march of Black Line models continues for Lexus’ lineup. This time, itÂ’s the 2022 Lexus RX L Black Line special edition. It joins previous Black Line models from the NX, UX, GS, IS and ES. Yes, the Black Line special edition treatment has graced a massive chunk of the Lexus lineup already. Similar to past models, the RX LÂ’s Black Line package is all about aesthetics and exclusivity. Only 495 will be made in total. Lexus says that 389 will be of the 350L and 106 will be of the 450hL All Black Lines will have a blacked-out grille, black mirrors, black rear lower bumper and black badging. TheyÂ’ll also be fitted with unique 20-inch black wheels and black lug nuts. The standard exterior paint option will be a new-for-2022 Cloudburst Gray, but you can optionally have Eminent White Pearl to contrast all the black trim. The Black LineÂ’s interior includes black leather seats with blue stitching in the first two rows. Lexus doesnÂ’t specify what kind of treatment the third row receives, but itÂ’s likely less exciting than the first two. This blue stitching extends to the center console, gear lever, steering wheel and instrument panel. Your interior trim is done in black open-pore wood trim that looks rather nice in LexusÂ’ photos. Finally, Lexus finishes it off with special black floor mats and key gloves. Pricing for the 350L version begins at $53,055, and the 450hL at $56,315. Lexus says the Black Line models will hit dealerships at the end of July. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.
Here We Go Again: Lexus attacks EVs in new ad [UPDATE]
Wed, Sep 10 2014UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).
Lexus to offer no-haggle policy at dealers
Fri, Aug 7 2015The automotive world hasn't seen no-haggle pricing in the US since Saturn collapsed in 2009, but Lexus is about to bring it back. The idea originated in company discussions with dealers two years ago, with dealers saying that a segment of potential buyers didn't enjoy negotiating a price. In order to find out how firm pricing will alter the landscape, 12 Lexus dealers will begin the pilot project at the beginning of 2016. That means new and used cars, parts, and service will come with fixed prices, according to the Detroit Free Press. Jeff Bracken, general manager of the Lexus brand, held up a Phoenix Toyota dealer as a success story, noting that the dealer's no-haggle strategy has worked for 12 years. Outside consultants will train employees at the selected outlets, and its effectiveness will be examined nearly every week. Prices can be changed, "but the expectation is that they remain unchanged for months at a time," and any incentives can still be deducted from that set price. The key to getting usable results - whether the program sticks around or not - is that those 12 dealers have to accept that some customers are going to walk out the door if they can't get the deal they want. Bracken said he expects sales and market share to decline some once the project begins, but only for a few months. After customers get accustomed to it, Bracken said he expects the initiative to be a success and expand to other company dealerships in 2017, even if not all Lexus dealers sign on. Related Video: News Source: Detroit Free PressImage Credit: Mike Windle/Getty Images for Pandora Media, Inc. Lexus Car Buying Car Dealers Used Car Buying Luxury
