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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Lexus exec says he still fields complaints about the spindle grille

When Lexus debuted its spindle grille on the GS sedan and trademarked the design back in 2012, it was a sure sign the look was here to stay. It started making its way through the lineup, and now five model years later, it's on all Lexus vehicles. The one thing everyone can all agree on is, it's bold. And Lexus has doubled down on the design with the LF-1 Limitless Concept on display at the Detroit Auto Show. Some people surely think nothing of the grille. Others have equated it to a cartoon character, a beard trimmer, or a baleen whale scooping up krill. In one harsh, perhaps apocryphal criticism, a design professor is said to have likened the spindle to the mouth of the titular hunter-alien in the "Predator" movies. In a much more admiring spacefaring comparison, our Antti Kautonen said the grille of the LF-1 Limited Concept mimics a "Star Wars" ship's shift into hyperspace. That's a fitting analogy for the stunning and futuristic LF-1, which might be the single most dramatically styled vehicle at the North American International Auto Show. A couple of years ago, Toyota chief designer — and head of Lexus — Tokuo Fukuichi defended the spindle in a Reuters interview, saying "sexy" was a goal of the design, and dismissing complaints by saying, "Even polarizing designs, you get used to them after a while." That defense was "a while" — three years — after the new look caused an uproar at a 2012 Toyota stockholders' meeting, where some shareholders complained. Now it has been a while longer, and a Lexus executive says the spindle grille has continued to divide Lexus customers. Jeff Bracken, Lexus group vice president and general manager, told Carbuzz on the sidelines of the Detroit show last week that longtime repeat customers still can't get their heads around whatever it is the car seems to be getting its mouth around. "I'll be very transparent. It's our signature grille. Some of our models have a more expressive signature grille than others. The folks that look at it as somewhat polarizing would be, for the most part, the folks that have been with us since the beginning. In fact I'll take phone calls from some of these owners and will literally spend 45 minutes to an hour on the phone with me just expressing how disappointed they are," Bracken said. Bracken has actually been saying almost the exact same things about the grille for years — both to upset customers and to automotive journalists — for example, to Forbes in 2014.

Lexus IS 200t gets a 245 hp turbo four-cylinder, comes here in 2016

The exact timing isn't clear, but now that we have the good news we're ok with a little wait: in Europe Lexus just replaced the 2.5-liter V6 in the IS 250 with its 2.0-liter, turbocharged four-cylinder, and we'll get it. The 2.0-liter currently serves in the NX 200t, putting out 235 horsepower and 258 pound-feet. Car and Driver says it will be tuned differently for what will become the IS 200t, with an output of 241 hp and 258 lb-ft. Those numbers whoop the 2.5-liter V6 by 37 hp and 73 lb-ft, and they're just 65 hp and 19 lb-ft under the 3.5-liter V6 in the much more popular IS 350. Improvements continue in the transmission, the IS 200t getting eight cogs - there won't be a manual option - instead of the six-speed 'box mated to the 2.5-liter now. That means buyers can expect a car that's not only more powerful and more responsive, addressing the two fundamental omissions in the IS 250's list of talents, it will also get better fuel economy than the 21 city, 30 highway miles per gallon the old six-cylinder musters. What they can't expect according to CD is all-wheel drive. We're told the engine swap should come "in the early part of the 2016 model year," and it will only come with rear-wheel drive. C/D says that Lexus will bring a third engine to the range that will power an all-wheel entry, which seems a tad complex to us, but if true it wouldn't be the first time the words "Lexus" and "complex" have cozied up together. A press release from Lexus Europe is below. LEXUS TO LAUNCH IS 200t WITH INNOVATIVE 2.0l TURBO PETROL ENGINE • New turbo engine offers superior smoothness and responsiveness, with no turbo-lag and high fuel efficiency • Engine mated to 8-speed Sport Direct Shift transmission • IS 200t on sale in Europe as from September 2015 Brussels, Belgium, 26 Jun 2015 - Lexus is expanding the range of vehicle equipped with its new 2.0-litre turbo engine. Following the launch of NX 200t in early 2015 and the announced arrival of RX 200t by the end of the year, IS is the third Lexus model to be fitted with this new engine. Powered by a new 2.0-litre petrol turbo engine – with innovative D-4ST fuel injection technology for both fuel economy and instantaneous torque – the Lexus IS 200t sports sedan delivers 245 DIN hp (180kW) with a maximum torque of 350 Nm. Capable of rapid acceleration up to a top speed of 230 km/h, its 8-speed Sport Direct Shift transmission was developed for the high-performance RC F.