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PSA: Toyota wants to save your life, needs an hour of your time

Toyota wrote Autoblog to ask if we could spread the word about the Takata airbag inflator recall. Defective inflators remain installed in tens of millions of cars made by 19 carmakers, with manufacture dates that go back to the year 2000. Each inflator compounds the risk of serious injury or death in an airbag-activating crash. With a new ad campaign called "in about an hour," Toyota wants to make sure that unaware owners, or overly busy owners, know they can get their Toyota, Lexus, and Scion vehicles repaired free of charge in about the time it takes to do a load of laundry. The campaign focuses on cities in three so-called Zone A states where hot, humid climates worsen the threat of the ruptured inflators: Los Angeles, Dallas, and Miami. However, every owner everywhere who cares about his life, or his child's life, should at least check to see if his car is affected. All it takes is a quick VIN entry at the dedicated recall site at Toyota.com/Recall. The results will let you know if your car is affected and, if so, locate a local dealer for the free fix. The National Highway Transportation Safety Administration said the Takata affair has become "the largest and most complex safety recall in U.S. history." The numbers so far suggest the recall covers more than 42 million vehicles and more than 60 million airbags. Autoweek keeps an updated list of Takata information, including every make and model on the recall list. Consumer Reports published a list of frequently asked questions covering issues directly related and tangential to the recall. The 19 automakers maintain pages dedicated to the issue; Fiat Chrysler lists every relevant model and how it prioritizes repairs by Zone, Honda says it offers a free rental car while owner cars are repaired, Daimler vans says its fix only takes about an hour. And of course NHTSA serves all owners with its own VIN lookup site. We encourage you to check your vehicle — the life you save could be your own. Related Video:

MT digs deep, learns more about hot Lexus RC coupe

As we patiently wait for the all-new Lexus RC to be unveiled at the Tokyo Motor Show in November, Motor Trend has dug up some tasty info on the Japanese automaker's new coupe for us to discuss. While we already knew some speculative, but credible, details on the upcoming two-door Lexus, MT reportedly has the dish on some details of the hotter RC F coupe (shown in the spy shots above).
The article says that the F will carry a six-figure MSRP and use a 455-horsepower, 5.0-liter V8 with cylinder deactivation, mated to an eight-speed automatic transmission. Carbon fiber body components will help reduce curb weight, and the scooped hood is said to optimize aerodynamics as the car will reach a top speed of around 186 miles per hour. Specific high-speed handling improvements include specially developed Brembo brakes, a beefed-up suspension, Michelin Pilot Sport PS2 tires and an automatic decklid spoiler.
As for other RC models, MT mentions the hybrid and V6 variants we already heard about, but it also says that the car could get a 2.0-liter turbo engine. This will probably be the engine used in the base model, which is expected to start at around $40,000. Head on over to Motor Trend for the full article, including a rendered image of the RC F.

2015 Lexus RC 350

Luxury coupes like this new, 2015 Lexus RC 350 have got, to my mind, a more challenging mission than their all-out-performance variants; in this case, the recently reviewed RC F.
That's not to say that I think actual owners and shoppers of cars like the RC F, BMW M4 and Cadillac CTS-V Coupe only care about output figures and lap times. In fact I'd say that those are outliers in terms of how they get used most often. But the story that we reviewers tell - and that shoppers in the ego-boosted segment tell themselves before they pull the trigger - have a lot to do with what the car is capable of on the edge of its envelope.
Mainstream coupes can't rely on that kind of irrational pull, however, at least outside of the emotional world of styling persuasion. For a buyer to drop more than $40,000 on the RC 350, he or she will want tons of features, comfort, good looks, and, yes, a dash of sportiness to spice of the pot. Reason and desire seem a lot more balanced here. That's great news for Lexus, with its history of creating sensible luxury cars and a pretty composed luxury coupe in this new RC.