2010 Lexus Ls on 2040-cars

Auto blog

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Lexus reveals more photos of its future electric sports car

Lexus previewed its Electrified Sport late last year amongst a gaggle of other EVs the company says is coming by 2030. However, photos of the two-door sports car were in short supply back then. That changes today. Now, you can see the battery electric sports car in all its glory with a number of images from different angles, in a fresh batch released by Lexus. Unfortunately, the new images are not accompanied by new information. This means we’re still dealing with the same set of details Lexus provided a couple of months ago. The EV is predicted to have a 0-60 mph time in the mid-2-second range, and its total range is going to be greater than 430 miles. The latter part of that spec breakdown is reliant on the use of solid-state batteries, so weÂ’ll just have to wait and see if that tech comes to fruition by the time this sports car launches. As for the photos, weÂ’re just as entranced by this Lexus as we were before. ItÂ’s meant to revive “the spirit of the iconic Lexus LFA,” and its two-door coupe body style with the extra-long hood is certainly working in our eyes. We canÂ’t be sure how much of this conceptÂ’s design will reach production, but if the final car looks like this, itÂ’s going to be a stunner. LexusÂ’ recent track record on two-door luxury sports cars has us thinking positively, too — just look at the LC 500 as proof. More details on the car and its timing are likely a long way out at this point, but at least there are some pretty pictures to look at in the meantime. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.