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Lexus' new V-LCRO advances seat tech by going back in time

Automakers love teaming up with aftermarket suppliers. Stuff like Foxx Racing shocks, BBS wheels, and Brembo brakes are all there to gussy up performance vehicles. But one of the best branded performance options you can get are a meaty set of seats. Not only do they look great, but the two purposes they serve are legitimate – hearty bolsters keep you pinned in place around high-G turns and they allow you to soak up a lot more of the chassis' sensations. Lexus already had a solid set of (unbranded) thrones in the RC F and GS F, but a piece of old tech is about to make them even better. The company is introducing a new Variable Load Coupling Rear Orientation for its seats. Fancy name aside, this is far from a new technology. It's been around for 75 years, and you probably know it as Velcro Technology. Yes, Lexus is going to start selling Velcro lined seats to keep you in place at up to three Gs, whether they be fore, aft, or lateral forces. "The RC F and GS F are exhilarating, racing-inspired vehicles," said Brian Bolain, Lexus' GM for product and consumer marketing. "By partnering with Velcro Companies, our new V-LCRO technology enhances the driver's ability to maximize the cars' track-proven performance." If you're worried this is just a bunch of marketing jargon, though, take it from an actual driver. The V-LCRO system works. "The beauty of this technology is its simplicity," Lexus F Performance Racing driver Scott Pruett said. "With V-LCRO, Lexus has created an unprecedented connection between driver and vehicle, and the impact on the track has been phenomenal." According to Lexus spokesman Moe Lester, V-LCRO will be available on 2020 models, alongside the upcoming hoverboard package. In other news, tomorrow is April Fools' Day. Be prepared. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus Introduces Groundbreaking V-LCRO Technology Automaker reveals new interior option for RC F and GS F performance vehicles TORRANCE, Calif. (March 31, 2016)—When it comes to performance cars, few things are more important than the connection between driver and vehicle. For luxury automaker Lexus, the continuous pursuit to enhance this connection even includes venturing outside the automotive world for new solutions.

2020 Lexus GS F Review & Video | Looking past the numbers

You don't hear much about the 2020 Lexus GS F. It's been out for a while now, the model having debuted for 2016 and the base GS sedan stretching all the way back to 2012. That's an awful lot of time for the automotive world to whiz by, especially in the upper echelon of performance sedans. Packing 467 horsepower is suddenly weak sauce when rivals have crested the 600-hp plateau. The fact that Lexus still hasn't convinced the automotive enthusiast community at large that it actually makes compelling performance machines certainly doesn't help.  To be perfectly honest, I have avoided testing the GS F for several years now. "Who's going to buy that?" I've pondered, considering all of the above plus its $85,000 price tag. Nevertheless, I've got more time on my hands these days to test more cars and a Lexus Flare Yellow paint job is impossible to ignore, so hey, why not? Well, after a week, I didn't want to turn over the keys. When faced with first-world automotive journalist problem of picking between the the Flare Yellow GS F and the BMW M340i also parked out front, I quickly chose the Lexus. And if I had $85,000 to spend on a high-powered luxury sedan, I honestly think I'd happily choose it over the Germans that outdo it on paper. Many of you will think that stupid and will point to the numbers at hand. The GS F's 5.0-liter V8 sends 467 hp and 389 pound-feet of torque to the rear wheels only, and is capable of a 0-60 run of 4.5 seconds. A BMW M5 has 600 hp and hits 60 in 3.2 seconds; the lesser M550i has 523 hp and a 3.6-second time. That M340i xDrive also in my driveway? It hits 60 in 4.1. Over at Mercedes-AMG, the E 63 has 603 hp and a 3.3-second time. Only the lesser E 53 is comparable to the Lexus with 429 hp and a 4.4-second 0-60 time. Its torque is also comparable, unlike the rest of those Germanic monsters that utterly roast the Lexus. However, all of that extra output and all of those quicker times are also indicative of the very reason the GS F remains so desirable. It doesn't have a turbocharger, ensuring unencumbered response, a zesty 7,800-rpm redline and marvelous noises that don't require the sound enhancement feature Lexus throws in anyway (and that I turned off). It also doesn't require all-wheel drive to quell elephantine gobs of tire-shredding turbocharged torque, thereby letting the front wheels simply handle the steering. The rears, meanwhile, can smoke away and swing loose should you disable the appropriate settings to do so.

Optimistic Lexus bumps US sales target higher

Last year Lexus sold 244,166 cars in the US, slotting into third place in the luxury segment behind BMW and Mercedes-Benz. Earlier this year Lexus said its target was 260,000 units in the US (which would still put it behind BMW's and Mercedes' numbers from last year), but Automotive News reports that it has raised its upper outlook to 270,000 cars.
The half-year pace hasn't been enough to make either number, but Lexus is gunning for a 15-percent gain in IS sales behind the arrival of the 2014 model, and this is also the first full year of sales of the new ES and LS. Lexus will most likely end the year in third place in the luxury segment behind BMW and Mercedes again, even if it does sell 270,000 units, but has said its prime directive is "good, steady growth."