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Lexus customizes 10 cars as characters from 'Eternals'

Lexus has vanda — uh, customized — ten cars to go along with "Eternals," the latest movie in the Marvel cinematic universe. Each vehicle has been chosen to represent one of ten heroes from the story, wrapped in colorful designs that Lexus says reflect their costumes and powers. We suppose that if you're an immortal being that needs to be embodied in automotive form, a Lexus isn't a bad choice given their reputation for long-term reliability. But, if you've been living among Earthlings for 7,000 years and are trying to lay low, maybe a brightly colored car with gold underglow isn't the most effective stealth mode. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Some of the cars are quite appropriate. Thena, incarnated as a white and gold Lexus LC500, seems like a perfect embodiment of Angelina Jolie's character's power and elegance. Similarly, the red RC F Track Edition representing Makkari, played by Lauren Ridloff, is a good fit for what is described as the fastest Eternal. And the hulking Land Cruiser-based Lexus LX570 makes a good Gilgamesh, played by Don Lee, the biggest and strongest of the bunch. However, we then get into questionable territory when Phastos is also represented by a second LX570 because, per Lexus, "The LX is technologically advanced, making it an ideal fit for Phastos, played by Brian Tyree Henry, the technological guru of the team." Uh, okay. That claim would make more sense if the SUV was a 2022 Lexus LX600, but images show the Phastos car based on a current-gen LX, which is 14 years old. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. We don't know enough about the rest of the "Eternals" characters to know if the cars are fitting, but for the sake of completion, here we go. Salma Hayek's Ajak and Barry Keoghan's Druig are represented by Lexus GX460s, Richard Madden's Ikaris is a Lexus LS sedan, Gemma Chan's Sersi is a non-Track Edition RCF, Lia McHugh's Sprite is a Lexus NX, and Kumail Nanjiani's Kingo is an IS350. Again, that last one is an odd choice since Nanjiani drove an IS500 in a recent ad (that also features a pretty cool looking right-hand-drive Mitsubishi Pajero). "Eternals" opens on November 5, 2021. The Lexus cars will be used at promotional events and at the red carpet premiere. It is the second time Lexus has been the official car of a Marvel movie, following 2018's Black Panther.

China fines Toyota $12.5 million over Lexus price-fixing

BEIJING — China's market regulator on Friday has fined Japanese carmaker Toyota Motor 87.6 million yuan ($12.5 million) for price-fixing on its premium Lexus cars in eastern Jiangsu province, according to a document on its website. The decision comes as China steps up regulation over auto sales in the world's biggest vehicle market, where more than 28 million cars were sold last year. The anti-monopoly bureau of State Administration for Market Regulation said that between 2015 and 2018, the Japanese carmaker set a minimum sales and resale price for its cars in coastal Jiangsu province, which deprived dealers of pricing autonomy and harmed customers' rights. Lexus also fixed sales strategies in the region over the period, including offering customers discounts while asking them to purchase accessories at fixed prices, a sales tactic usual among individual auto dealers in China but frowned upon for carmakers. A spokesman at Toyota, Lexus' parent firm, told Reuters the firm acknowledged the penalty and respects the decision. He did not comment further. China's auto sales are declining, but Lexus' sales keep growing. It sold 180,200 vehicles in the first 11 months this year, a 21% jump from a year earlier. In June, China's market regulator imposed an 162.8 million yuan fine on Ford Motor Co's joint venture with Changan Automobile Group for violating anti-monopoly law. ($1 = 6.9927 Chinese yuan renminbi) Reporting by Yilei Sun and Norihiko Shirouzu. Related Video:

2022 Lexus NX First Drive Review | Believe us, it really is all new

The 2022 Lexus NX is at once a safe evolution of the product it replaces and a significant redesign with long-lasting implications. Its dimensions and styling are so similar to the outgoing NX that you'd be forgiven for thinking it's merely a mid-cycle refresh, but indeed, it's a ground-up re-do based on new underpinnings. Sure, they're shared with every front-wheel-drive Toyota group product introduced in the past four years, but then, that's part of the "safe evolution" bit.  Now, there's nothing inherently wrong with such an approach to a new model. Although the NX has never been considered a class leader since it was introduced for 2015, it nevertheless enjoyed strong sales – you know, just like the Lexus ES, RX and name-a-Toyota – vehicles that car enthusiasts might scoff at but everyone else appreciates for their build quality, dependability, resale value and general competence.  Although, if we're talking competence, it's at least worth pointing out one element of the Lexus formula that all those loyal buyers have somehow been putting up with: the Remote Touch tech interface and the infernal touchpad that's been in use, with a few exceptions, in every Lexus since it debuted in Â… that's right, the original NX. And here's where the long-lasting implications of the all-new 2022 NX come in: Remote Touch is gone and in its place the new "Human Machine Interface" touchscreen infotainment system will be making its way through the brand. This is a very big deal, because it means a very real and annoying reason for not buying a Lexus is about to go away Â… and isn't present at all in the new NX.  That said, the new touchscreen not only represents the most important change and improvement to the NX, but the most significant missed opportunity. WeÂ’ll cover that in-depth in a followup infotainment review, but in short, the system thinks too highly of voice commands and could really use the ability to show multiple sources of information at once. Otherwise, the two available touchscreens (a base 9.6-inch unit and a 14-inch widescreen upgrade) feature a UI that's quicker, prettier and easier to use. I was able to jump into the new NX and quickly figure it all out, which definitely can't be said of other luxury systems that continue to perplex after multiple uses, including MercedesÂ’ MBUX and Remote Touch. Those trims with the 14-inch screen also pair with a unique set of steering wheel buttons.