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Lexus flagship SUV, a true three-row crossover and an EV on the way, dealer says

Lexus is working to update its mostly dormant portfolio with new cars to populate currently unfilled segments. These will include a full electric vehicle, a true three-row crossover, and a flagship SUV. Many existing models will be getting updates as well, along with a new infotainment system. The agenda was outlined by the chairman of the Lexus National Dealer Advisory Council, John Iacono, in an interview with Automotive News. It very much reads like someone trying to show how much they know by spilling the beans on random bits of info they've heard (it's definitely not anything approaching official information from a company executive), so we'll take most of it with a fistfull of salt. Still, there's plenty here that certainly makes sense given the state of the current Lexus lineup.  Iacono says that Lexus has not been quick enough to fill new segments in the last two years. It was "only the service that kept people coming back," he says. Customers turned elsewhere because they couldn't find what they wanted in the Lexus lineup, even though the cars are "bulletproof." What those customers wanted, he says, included a three-row crossover. A couple of year ago, dealers rejoiced when the RX was stretched to accommodate a third row (pictured below), but it was only a stopgap to keep dealers happy. Iacono said this people-mover will arrive "relatively soon," likely referring to the luxury crossover set to be introduced this year. Lexus doesn't want to deviate from RX's philosophy because it's the brand's most successful product. Lexus does sell two other three-row vehicles, but the GX and LX are traditional body-on-frame SUVs derived from off-road-oriented Toyotas.  View 20 Photos Speaking of the LX, Lexus will soon be producing an SUV that Iacono believes will become the marque's flagship. The halo car crown will no longer be worn by the luxurious LS sedan or flashy LC grand tourer coupe. Instead, Iacono described this SUV as a niche off-roader that won't sell at high volumes, but will serve as a must-have item that makes the brand cool. To us, that sounds a lot like the previously reported Lexus-badged version of the next-generation Land Cruiser. Curiously, Iacono later refers to upcoming refreshes of the GX and LX, so perhaps the new flag-bearer will be called something else. Or, again, perhaps the chairman of the Lexus National Dealer Advisory Council just doesn't know as much as he lets on in this lengthy interview.

Growing demand could bring more body-on-frame off-roaders to the Lexus range

Car-based crossovers are outselling truck-derived SUVs by a wide margin, but Lexus still sees a strong demand for models that offer true off-road capability. It hinted that it could soon increase its presence in this segment. Toyota's luxury division entered 2021 with two body-on-frame SUVs in its range: the Land Cruiser-based LX (pictured) and the smaller, more affordable GX. Neither is a high-volume model, but both fared shockingly well in 2020. LX sales in the United States fell by 4.4% to 4,512 units, which is a great result in a year when double-digit declines were common, and GX sales increased by 9.9% to 28,519 units. Clearly, off-roaders are in demand. "What we have seen at Toyota is that there's so much of an appetite for [off-roading] that I see that [moving into] the Lexus brand as well. There is an appetite, a customer desire, a customer push to see all brands giving them more options. I think it would be silly for Lexus not to travel down that path," explained Jack Hollis, the head of automotive operations for Toyota's North American division, in an interview with Automotive News. He added that his team has identified a "white space" in the Lexus range that could be filled with an additional body-on-frame off-roader. He didn't reveal precisely what he has in mind, but there are a few possibilities we can rule out. We know Toyota is wrapping up the development of the next-generation Land Cruiser, even if the SUV might not be sold in America, and seeing a next-generation LX seems like a given, but we don't think that's what Hollis was referring to. Moving into the space above the LX with an even bigger truck is highly unlikely. Similarly, the idea of a Lexus-badged SUV aimed at the Jeep Wrangler and the Ford Bronco is neat but unrealistic. Ford's hotly-anticipated born-again off-roader has captured the attention of executives, however. "Holy cow! They sold out that thing, and I think there's a strong market out there for authentic off-road chops and credibility. We're seeing that with [the Toyota] 4Runner as well. I don't think it's any secret that [the 4Runner] is not all that new, but it continues to set records, and it continues to grow volume," pointed out Lexus brand head Andrew Gilleland in a separate interview with Automotive News. Could we see a Lexus-specific version of the 4Runner? We certainly wouldn't rule it out, especially because making an upmarket variant of the SUV would help Toyota leverage the benefits of economies of scale.

Next Lexus RX previewed with JDM Toyota Harrier?

Japanese site CarWatch has revealed images of the next-generation Toyota Harrier, known to US and European buyers as the Lexus RX. The new model features a considerably more aggressive fascia in keeping with some of the latest Lexus design trends, while the back features a pair of wide, wraparound taillights.
The profile features a revised greenhouse, with a rather complex rear window treatment, while a subtle character line connects the front and rear taillights. According to the badging, the model shown features a hybrid powertrain, although there's little information on which engine is being used. We'd wager it's an evolution of the same 3.5-liter V6 hybrid found in the current RX450h.
This early look doesn't have a great deal of other info, and there are no images of the interior. We're not yet clear on how closely the North American RX will adhere to the Harrier seen here, but historically the two models have been quite close. That said, we'd expect a more prominent 'spindle' grille on the Lexus version than the baleen strainer on the vehicle shown here.