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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

2014 Lexus IS 350

Long regarded as one of the best driver's cars of all time, the BMW 3 Series has always been targeted by luxury automakers trying to create their own exciting, bang-for-the-buck sport sedan. For years, BMW has managed to ward off would-be rivals to its iconic 3 Series, but the combination of a softened F30 and solid, hard-hitting competitors could soon relieve the car of its crown. While the all-new Cadillac ATS has received the most publicity in this segment since its introduction, the 2014 Lexus IS has come on strong in its third generation to put plenty of heat on the 3 Series as the current-best luxury sport sedan.
The IS might be Lexus' most important launch in some time, as a new, strong attempt to draw younger buyers into showrooms. Rather than taking the same conservative path as the preceding IS, Lexus attacked the new car's design with enthusiasm. Exaggerated exterior styling, while certainly polarizing, definitely gets this car noticed.
We've certainly noticed the 2014 IS, with a couple of first drives (for the IS 250 prototype and the IS 350 F Sport) and a Quick Spin so far. This time around we had a chance to get a little more intimate with a staple of the new IS lineup: the non-F Sport, rear-wheel-drive IS 350.

2021 Lexus IS First Drive | A model remodel

The Lexus IS has now been with us for more than two decades. First introduced in 1999, it celebrated its 21st birthday this year and, to mark the occasion, Lexus hit the compact sedan with a significant overhaul, including a revamped powertrain lineup, an updated interior, and a much-needed tech update in an attempt to keep the sporty four-door relevant in a market that craves crossovers and SUVs. So, first things first: The 2021 Lexus IS is not actually new. In fact, Lexus still refers to it as a third-generation car internally, despite the “redesign” and repositioning for 2021, which is ultimately more about the products elsewhere in the Lexus lineup, rather than the IS itself. WeÂ’ll come back to that. Unveiled in June, the 2021 IS model range has been pared down to just two models, the IS 300 and IS 350 F-Sport. The highlight of the standard equipment sheet is an 8-inch touchscreen that's nearly 5.5 inches closer to the driver than the outgoing modelÂ’s. A 10.3-inch touchscreen is available as an upgrade, and perhaps most notably, the IS is finally available with Apple CarPlay and Android Auto integration suites. Despite the common name and number, however, the IS 300 is in fact offered with two very different engines depending on how many wheels are driven. Power for the rear-wheel-drive IS 300 comes from a 2.0-liter turbocharged inline-four, which develops 241 horsepower and 258 pound-feet of torque. It's bolted to an eight-speed automatic transmission. With the IS 300 AWD (pictured below), all-wheel drive is paired with a 3.5-liter naturally aspirated V6 good for 260 hp and 236 lb-ft of torque, and a six-speed automatic transmission. Nothing confusing about that, is there? 2021_Lexus_IS_300_AWD_Blue_004 View 9 Photos Thankfully, things are a bit more normal with the IS 350 F Sport. Its high-output V6 is alive and well, with its naturally aspirated displacement of 3.5 liters and an output of 311 horses and 280 pound-feet of twist. It's the same engine regardless of drivetrain, though rear-wheel drive is still tied to the eight-speed automatic while all-wheel drive gets the six-speed. The quickest variant is the RWD model, which will crack off a run to 60 mph in 5.6 seconds. The AWD variant is intended to be an all-weather option, not a performance enhancer. The observant reader will note that we keep referring to the IS 350 F Sport, rather than simply the IS 350.