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Lexus reaches 10 million sales since its inception 30 years ago

Almost immediately after Matt Farah's famed second-generation LS400 became the million-mile Lexus, the Japanese luxury brand is celebrating another major milestone: Lexus has now sold 10 million vehicles globally. The Toyota luxury division, whose first car debuted 30 years ago at the 1989 North American International Auto Show in Detroit, famously pursued "perfection" when it came to build quality and ownership experience. The smooth, V8-engined LS400 was quickly followed by smaller additions to the lineup, and in the time Lexus has been around, it has sold a wide range of vehicles, from the Camry-related ES line and Land Cruiser-related SUVs to the LFA supercar. While the LS was sold in Japan as the Toyota Celsior, the ES as the Toyota Windom and the IS as the Toyota Altezza, not all Lexus models have had a Toyota-badged equivalent, and as Japan-market Lexus sales officially began in 2005, the corresponding Toyota model lines were ended and succeeded by their Lexus counterparts. With the RX400h SUV, Lexus introduced its first hybrid model in 2005. Since then, Lexus says it's sold 1.45 million hybrid vehicles, and it currently has 11 hybrid models on offer around the world. With 698,330 global vehicle sales in 2018 constituted a 4.5 percent increase from 2017, hybrid sales jumped nearly 20 percent for Lexus in that time. 2018 marked the company's best-ever global sales. Related Video:

Lexus LS mid-cycle refresh to restore V8-powered LS 600h hybrid?

When Lexus launched the fifth-generation LS at the end of 2017, the Japanese luxury maker predicted its once-brand-defining sedan would sell 12,000 units per year in the U.S., a threshold the model hadn't reached since 2010. The LS managed 9,301 transactions here in 2018, its first full year on sale, falling back to 5,528 units in 2019. Through the first three coronavirus-affected months of this year, Lexus dealers have sold 801 LS sedans, compared to 1,404 units in Q1 2019. There's a mid-cycle refresh supposedly due for release in the fall of 2021, and the June issue of Japanese magazine Mag-X (translated), via Lexus Enthusiast, claims we're due for a couple of big surprises that could jolt the sales figures. The first shock is that Lexus is supposedly bringing back the LS 600h moniker for an LS with a V8 hybrid powertrain.  Lexus debuted the LS 600h L in 2007 for the 2008 model year, retiring the hybrid trim in 2016. Its heart was a 5.0-liter naturally aspirated V8, and when combined with an electric motor, combined output came to 439 horsepower and 385 pound-feet of torque. The fifth generation introduced the LS 500h that switched to a naturally aspirated 3.5-liter V6, producing a combined 354 hp and 369 lb-ft., taking second place in output to the twin-turbo V6 in the non-hybrid LS 500 with 416 hp and 442 lb-ft. If Lexus were to double back to a V8 after experimenting with a V6 hybrid for four years, some question which V8 would get the nod. The old V8, codenamed 2UR-FSE and still in use in the Lexus LC as the 2UR-GSE, dates back 14 years and is scheduled to retire in two years when the LC-F introduces Lexus' new twin-turbo V8. According to leaked dealer information, that's the same year Toyota and Lexus will stop offering V8 engines in any model with an MSRP under $90,000. Toyota has shied away from turbocharged hybrids, but the next-generation Tundra could change that if rumors of the 3.5-liter twin-turbo V6 i-Force Max engine come true. A twin-turbo V8 LS hybrid would rocket the model back to the top of the range in performance and price, and we could see it breaking the "F" seal on the LS lineup, since it would run counter to everything the German competitors are doing with their standard flagship sedans. Or Lexus could remove the turbos for a better compromise of potency and frugality.

New Lexus small CUV may have been behind moving ES production to Kentucky

Lexus may have had another big reason - in addition to the financial incentives potentially worth up to $146.5 million that Kentucky offered - to move ES production to its Georgetown, KY plant. The ES has always been built in Japan, and a report at TheDetroitBureau.com claims that the Kyushu facility will be tooling up to build a new model thought to be a compact hybrid crossover expected to go on sale next year. While ES300h production would remain in Japan, shedding 50,000 units of traditional ES production would free capacity for what many think will be an important model in the Lexus lineup.
The new CUV will come in below the RX and be built on the platform of the RAV4. Speculation is that there will be an NX200t and an NX300h, the former possibly getting the 2.0-liter turbo Toyota engine due in 2014 - matching the predicted timeline for the CUV and supposedly also meant for an RX200t - and latter getting the same 2.5-liter hybrid powertrain in the ES300h. We'll see a preview of the Audi Q3 and BMW X1 fighter at this year's Tokyo Motor Show; the production version should be unveiled at the 2014 Geneva Motor Show.