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Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

Lexus LFA successor with PHEV drivetrain in the works?

Reports out of Japan say that a successor to the Lexus LFA is in the works. While this news should come with a planet-sized grain of salt, there is a non-zero chance. And since the LFA is one of the best sports cars we've driven, it bears at least considering, so let's look at the mere possibility of a successor. Best Car magazine claims to have in their upcoming Dec. 10 issue a scoop about the new "super sports" car. They say that the successor is a plug-in hybrid with a front-midship layout (the heavy motor behind the front axle) under a carbon fiber body. The gas side of the equation is said to be a twin-turbo 4.0-liter V8 generating approximately 937 horsepower. It's supposedly scheduled for a 2025 debut. This seems to be a different car than the rumored Gazoo Racing Super Sport, which is based on the Toyota's entrant in the WEC's new Le Mans Hypercar class. That car would have to resemble the race car somewhat, and as such would have a twin-turbo hybrid V6. We find it highly unlikely that Toyota would build two super-expensive cars at the same time. Also, note the rumored engine is a 4.0-liter V8, a displacement that doesn't exist in any modern Lexus. Perhaps that could mean a replacement for the current 5.0-liter V8? Or maybe just a sign that this is all much ado about nothing.  However, we have seen an LFA prototype with modified bodywork lapping the Nurburgring in late 2018, some six years after the original ended production. The same car was spotted in summer of 2019 as well, the same year Lexus' then vice-president, now president Koji Sato told Autocar, "We need strong requests for a new LFA from the media. This can help us proceed.” Well, if that's what it takes then consider this another vote in the yes column, even though we've described its 4.8-liter V10's 552-horsepower output as not very impressive on paper by the time it came out and covered how it wasn't a hot seller, with new examples still being offered for sale as new in 2018. In the years since, though, it seems the collector market seems to have taken a liking to the LFA. At Monterey Car Week this year, a regular LFA sold for $819,000, more than doubling its original $375,000 sticker, while a 1 of 50 Nurburgring Edition sold for $1.6 million. If the GR Super Sport really is canceled as some rumors suggest, perhaps there is room in the Toyota family for another LFA. We still wouldn't hold our breaths, though.

More than half of Mazdas sold in 2018 are CX-5s, and other interesting sales facts

Last year was a seriously good year for carmakers. Overall, more vehicles were sold than in 2017, and the total number wasn't far off of the all-time record in 2016. Digging deeper into the numbers, you'll find some pretty usual stuff including the Ford F-Series still being the bestselling pickup truck in America, and a continued trend toward crossovers. But there are also some oddball factoids tucked in these sales reports, some that defy the trends, and some that are extremes of the public's buying preferences. We've compiled several interesting tidbits from last year's sales right here for your enjoyment. More than half of Mazda's sales were of CX-5s Yes, over half of all Mazda sales were of this one model. The company sold 300,325 cars in America last year, and 150,622 of them were CX-5 crossovers, or 50.1 percent. Just for emphasis, that means the other 49.8 percent of Mazda's sales were split among five other models, the Miata, 3, 6, CX-3 and CX-9. Breaking that down further, the second-best seller was the Mazda3 at 64,638, which isn't even half of the CX-5's sales. People are crazy for Mazda's middle crossover. Volkswagen actually sold more cars than crossovers It's clear that the crossover is the future king of car sales. For most mainstream brands, it already is. Chevy, Ford, Honda, Toyota, Subaru, Mazda and Nissan all sold more crossovers and SUVs than they did conventional sedans and hatchbacks. There are holdouts, though, and one of them is Volkswagen. At the end of 2018, the company sold 189,343 cars and 164,721 crossovers in the U.S. So that's one win for the classic car set, and it's justification for VW to maintain its car line for the foreseeable future. It's a bit of a hollow victory, though. Look closer and you'll see that car sales were down 28 percent from 2017, when VW sold 262,029 cars. Crossovers, on the other hand, jumped 112 percent from 2017 when 77,647 crossovers moved through U.S. dealers. So expect the tables to turn very soon. Mustang is still the muscle-car sales king, but Challenger is the only one to improve Once again, the Ford Mustang topped the muscle-car sales charts, beating out the Dodge Challenger and Chevy Camaro. Ford moved 75,842 of the ponies in 2018, while Dodge sold 66,716 Challengers for second place, and Chevy sold 50,963 Camaros to bring up the rear.