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2018 Lexus LS 500 gets the F Sport treatment

Lexus has used this year's auto show season for a continuous rollout of its all-new flagship sedan, the 2018 LS 500. It debuted in Detroit, followed by the hybrid LS 500h in Geneva. For New York, the updated LS gets the F Sport treatment, which includes design touches, chassis tuning and added stopping power. The 2018 Lexus LS F Sport, whether in gas-only or hybrid trim, receives a set of 20-inch alloy wheels and larger, six-piston caliper front and four-piston rear brakes. Up front, the F Sport grille is refined beyond that of the standard LS, and Lexus notes that it took CAD designers five months to get the desired look, with its 7,100 individual surfaces. Other visual changes include an enlarged side grille, unique rocker panels, trunk moldings, and, of course, F Sport badging. The Ultra White exterior is exclusive to the F Sport version. Inside the car, F Sport front seats offer more support for spirited driving. The driver commands the car through an F Sport steering wheel, aluminum pedals, and a perforated shift lever. Details like the Ultrasuede in the seats and headliner and brushed aluminum trim add to the interior's sporty refinement. For a bolder look, Lexus offers the F Sport-exclusive Circuit Red interior. Just one version, though – the rear-drive, gasoline LS 500 – will offer a handling package for more prowess on curvy roads. It features Lexus Dynamic Handling, which includes variable ratio steering, and active rear steering to help guide the rear wheels around corners. The sport tuned air suspension includes the Active Stabilizer system for flatter cornering. The powertrain and its output figures remain unchanged from the standard version. The new Lexus LS is set to go on sale in early 2018. Related Video: Featured Gallery 2018 Lexus LS 500 F Sport: New York 2017 View 15 Photos Related Gallery 2017 Lexus LS 500 F Sport View 27 Photos News Source: LexusImage Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com New York Auto Show Lexus Luxury Sedan f sport

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Lexus: Make Some Noise

The 2015 NX is a seriously important vehicle for Lexus, as it not only moves the brand into a new segment, but pushes it towards a younger demographic. The Japanese brand's 2015 Super Bowl ad reflected these facts, with an expressive, stylish spot that focused on the aggressive lines of its new crossover. It's not a funny spot (which is kind of the modus operandi for Super Bowl ads), but it gets the turbocharged CUV out in front of the masses. Take a look at our full drive on the all-new NX200t.