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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Lexus reveals production RC coupe en route to Tokyo

Feast your eyes, ladies and gentlemen, on the new Lexus RC coupe. With the exception of the six-figure LFA supercar, it's the first stand-alone two-door model to come from Toyota's premium brand since the demise of the SC, and it's coming to the Tokyo Motor Show later this month.
With unmistakably Japanese styling, the Lexus RC is clearly inspired by the LF-CC and LF-LC concepts, and features the brand's signature spindle grille. Anyone who's been inside a contemporary Lexus should feel right at home inside the four-seat cabin, where the Japanese automaker has fitted ambient lighting that glows upwards instead of down, coupled with a new Remote Touch Interface.
Lexus has already announced two versions of the coupe: the conventional RC350 with a 3.5-liter gasoline engine and the RC300h with a 2.5-liter hybrid setup. It's all packed into a form that, for comparison's sake, is slightly larger than the new BMW 4 Series but markedly smaller (in every dimension but height) than a 6 Series.

2016 Lexus IS 200t Quick Spin

When Lexus revamped its IS sedan for the 2014 model year, the car polarized in terms of design, and offered bipolar driving experiences, trim to trim. The entry-level IS 250 used a 2.5-liter V6 that felt like a lightweight for the segment. The stronger 3.5-liter six, especially when tied down to a car with the F-Sport package and subsequent handling improvements, was more of a sporting thing. Thankfully, Lexus has replaced the base powerplant for the IS with an up-to-snuff turbo 2.0-liter four. I drove the newly christened IS 200t for a week – with that enhancing F-Sport pack – and found it to be a vast improvement. Modest-budgeted buyers with eyes for Lexus' edgy styling seem to be in good hands. Driving Notes If the "200t" part of the model name looks familiar, you've probably seen it affixed to the rear end of Lexus' new NX small crossover. Of course the IS is lighter than its crossover sibling. Meaning the directly injected turbo engine's outputs of 241 horsepower and 258 pound-feet of torque are more thrilling in this application. At more than 3,500 pounds, the IS 200t still isn't exactly rapid – Lexus rates the 0-60 time at 6.9 seconds – but the torque pop is enough to jet around town authoritatively. Being a newly minted engine and a Toyota-brand product, you'd expect the IS 200t to be class-leading (or right there) in terms of fuel economy, too. With ratings of 22 and 32 miles per gallon, city and highway, it isn't. Both the BMW 328i (22 City / 34 Highway) and the Mercedes-Benz C300 (25 City / 34 Highway) do better, and while making similar power. The eight-speed automatic transmission is quite well suited for the brand and the car, I'd say. It mostly stayed out of my way, while in D, shifting unobtrusively during normal driving. The paddle-shift option is great for the occasional flights of motive fancy, but it's not lightning-quick, nor super engaging. Handling is nippy with the F-Sport package, at least within the normal boundaries of public roads. The car stays neutral and flat under cornering loads, and the front end feels rather light and quick to turn in. Of course, take the same corners more aggressively, and you'll feel the car default to understeering, with power cut on exit until all four wheels are fully set and gripping. Don't expect to slide the IS around, in other words. The chunky steering wheel feels good in the hand, and doesn't have the unsettling lightness I remember from the last-generation IS 250.