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Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

2019 BMW M850i xDrive: How it compares on paper with other GT coupes

Although the hot new vehicles for the rich seem to mainly comprise SUVs and supercars, the neglected luxury GT coupe segment is starting to see some life again. The latest to add a spark to this set is the 2019 BMW M850i xDrive. It goes on sale later this year, and revives the 8 Series that's been dead since the 1990s. The first version available to Americans will be one with a twin-turbo 4.4-liter V8, with other versions likely following. Before it launches, we wanted to get a lay of the grand-touring land and see how the new BMW stacks up to the competition in performance, practicality and price. While some of these models have higher-performance or more-affordable iterations, we picked the versions that would be the closest match to this 8 Series model. They include the 2019 Lexus LC 500, 2018 Mercedes-Benz SL 550, 2018 Mercedes-Benz S 560 Coupe and the 2018 Maserati GranTurismo. We will also provide some short summaries on our experiences with these cars, but to get a full picture of each model, be sure to check out their full reviews. And if you want to compare any of these cars with models you don't see here, be sure to try out our car comparison tool. Engines, transmissions and performance On paper, the BMW M850i xDrive is clearly the performer of the group. It has the most power and torque at 523 horsepower and 553 pound-feet. Coupled with all-wheel-drive and an eight-speed automatic, the car is able to overcome its relatively portly 4,478-pound curb weight to hit 60 mph in a scant 3.6 seconds. That's more than half a second quicker than the lightest car in the group, the Mercedes-Benz SL550, which weighs 4,012 pounds. The other three vehicles are in the low- to mid-4-second range to 60 mph. Though the Maserati is the slowest to 60 mph, it does boast the highest top speed of 186 mph. The M850i and SL 550 are electronically limited to 155 mph, while the Lexus is limited to 168 mph. The Mercedes S 560 has the lowest top speed at an electronically limited 130 mph. View 52 Photos Of interest is that there's a 50/50 split among these cars between using a pair of turbos, and having none at all. The BMW and Mercedes resort to forced induction, whereas the Lexus and Maserati choose to stay naturally aspirated. This is likely why the Germans break 500 pound-feet of torque, while the others don't make it to 400. Also interesting is the spread of gear quantity. The Maserati has just six ratios to choose from, and the Lexus has a whopping 10.