1991 Lexus Ls400 Base Sedan 4-door 4.0l on 2040-cars

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Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

2014 Lexus IS 350

Long regarded as one of the best driver's cars of all time, the BMW 3 Series has always been targeted by luxury automakers trying to create their own exciting, bang-for-the-buck sport sedan. For years, BMW has managed to ward off would-be rivals to its iconic 3 Series, but the combination of a softened F30 and solid, hard-hitting competitors could soon relieve the car of its crown. While the all-new Cadillac ATS has received the most publicity in this segment since its introduction, the 2014 Lexus IS has come on strong in its third generation to put plenty of heat on the 3 Series as the current-best luxury sport sedan.
The IS might be Lexus' most important launch in some time, as a new, strong attempt to draw younger buyers into showrooms. Rather than taking the same conservative path as the preceding IS, Lexus attacked the new car's design with enthusiasm. Exaggerated exterior styling, while certainly polarizing, definitely gets this car noticed.
We've certainly noticed the 2014 IS, with a couple of first drives (for the IS 250 prototype and the IS 350 F Sport) and a Quick Spin so far. This time around we had a chance to get a little more intimate with a staple of the new IS lineup: the non-F Sport, rear-wheel-drive IS 350.

Lexus LC 500 stands apart from the go-fast sport luxury crowd

We at Autoblog, by and large, love the LC 500. For its concept-car looks, derived almost verbatim from the 2012 LF-LC concept. And for the charming V8, which growls and burbles appropriately but doesn't subscribe to the faux-backfire trend. Our Editor-in-Chief, Greg Migliore, perfectly summarized the LC 500's appeal when he drove it recently: "Evening walkers cast curious glances. A guy in an old pickup almost sideswiped me as he gawked while taking the corner fast. It's a celebrity car. It also sounds good; the 5.0-liter V8 growls and rumbles. Style and muscle. An excellent execution." I just spent a week in it, my first encounter with the car, and it made me think most about how it's positioned in the Lexus lineup. Notably, it's not positioned as the performance extreme. This is refreshing, because not every car needs to attempt a Nurburgring time. If you want to hunt road-course records in this day and age, it takes massive power and massive traction. We're getting to the point, perhaps well beyond it, where that is doing the stopwatch more favors than the driver. Part of this is decades of marketing putting the sportiest variant of a particular vehicle above the most luxurious in the pecking order of regular vehicles, which doesn't make a ton of sense if you think about it. In the 1960s, the ultimate Mercedes-Benz was the 600 Grosser limousine, which was built like a Rolex bank vault. It had a huge engine, but the point was to move the massive thing around, not for the sheer pleasure of it. Ironically, the Grosser's engine made its way later into the 300 SEL 6.3, turning a large and luxurious sedan into a surprisingly capable bruiser, and then into the Rote Sau race car. Arguably, this was an impetus for the sort of sporty arms race I'm decrying. (Now, when you talk about supercars, or ultimate luxury cars like a Bentley or Maybach, this distinction makes less sense. But let's limit our discussion to vehicles the well-heeled average consumer could actually purchase — things at the upper end of the ranges of normal car manufacturers.) This takes us to the Lexus LC 500. Unlike Mercedes, whose Mercedes-AMG cars are on top of the regular car pecking order, Audi's RS line, BMW's M Division, and Porsche's various Turbos, the LC 500 is simply a large, powerful car. It's comfortable, it looks interesting, and it has more than enough grunt to get out of its own way. There are Sport and Performance options packages, but there's no LC F or F-Line trim available.