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Lexus LF-LC Concept goes blue, remains happy

Until the day when we can see a production version of the Lexus LF-LC Concept, we'll just make do with seeing the sleek two-door in different colors for now. After first showing us the car in a Candy Apple Red color at the Detroit Auto Show, Lexus has brought its LF-LC Blue (in a deep ocean blue) from Down Under to LA.
Aside from the new color, there's nothing new for us to see here. That means we were still ogling over its flowing body lines, impressed by its 500-horsepower hybrid drive system and looking forward to possibly seeing the car go into production.

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Production Lexus NX leaked in Jim Lentz presentation?

Before kicking off the Detroit Auto Show, the Society of Automotive Analysts had Toyota CEO Jim Lentz come on stage to say some words about the future of the auto industry, as well as what's coming for Toyota. While this type of information would normally stay off our radar, a video of his speech likely gives us our first look - albeit low-res - at the production version of the Lexus NX compact crossover.
In the video recorded by AmericaJR, Lentz refers to the turbocharged LF-NX Concept that was on display at the Tokyo Motor Show, but comparing this image to our gallery from Tokyo, there are clear differences between the two vehicles. These include the toned-down shape of the spindle grille, lower fascia crease and door mirrors as well as a headlight design that more closely resembles that of the 2014 IS sedan and the newly introduced RC coupe. From what we can see of the rest of this image, the NX should retain some of the LF-NX's angular side body creases. The vehicle you see above basically looks ready for production.
If this is in fact the NX, then reports of a Geneva debut for the luxury crossover seem even more accurate. The entire video is posted below, but the NX comes on screen around the 10:40 mark.