on 2040-cars

Auto blog

2014 Lexus IS prototype

No one was comparing the IS to the BMW 3 Series, and for Lexus that was a problem.
At the beginning of 2011, we rocked up to the parking lot at Southern California's Santa Anita Raceway to test the 2012 Lexus GS. This was the first sedan in the luxury brand's lineup to reset its intentions on the balance of sport and luxury. The previous GS had blanched into mute tepidity, and the new generation we drove on an autocross course and on a canyon road corrected just about everything; we liked its looks, and the Variable Gear Ratio Steering- and Adaptive Variable Suspension-equipped car moved its abilities into the realm of a true sports sedan, and it was great to drive. They absolutely nailed it.

2013 Lexus IS F

Sometimes fortune really smiles on even shiftless car-reviewing Dutchmen like myself, I must admit. I had come into Austin, TX the week before I was supposed to meet up with the good people at Lexus, who had graciously invited me to drive the 2014 IS. I flew in early because Austin is a pretty good place to eat, as well as being a place that my wife doesn't live. Let me say that a nicer way... while my stunningly attractive wife pretty much represents all things good and light in this world, she does occasionally shoot me a sideways glance when I dig in for my fifth Tacodeli breakfast taco. Thankfully, I leave most of my good sense and information about the effects of high-calorie diets on lifespan at home with Molly when I come to Texas, so I can better focus my laser-like attention on car reviews and TexMex. You guys are worth it.
Aside from all the tacos, I was also lucky to be visiting town the weekend before South By Southwest really kicked off in earnest, because it was that Sunday that my good old buddy John, and my new old buddy Pat, were headed up to the Circuit of the Americas to see the first ever SCCA Majors event there. It was lucky that I had planned to be out at CotA, which is east of Austin, because that made it very slightly easier for a very nice woman named Marcia to bring me a 2013 Lexus IS F from Houston, roughly 150 miles away.
Marcia brought me the IS F to replace another press car, which was having mechanical troubles; I didn't ask for the fire-breathing IS but when it was offered up I figured I couldn't do much better as a warm up for the 2014 IS program I was about to go on. See, lucky right?

Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.