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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Drifting on a frozen lake with a studded Lexus looks like fun

Sometimes you come across a list of ingredients and you don't even need to know what's being made, you just know you need to be there when it's done. So if you saw a recipe for a Vimeo video that was one snow-covered frozen lake, one Lexus IS, four studded tires, two ice fisherman and one guy lounging on a couch, do you think you'd have any questions?
We didn't. The dish was cooked up by the Wide Open Drift Team and KSP Productions, and it's exactly what you'd think it is. Right down to the guy on the couch. We're glad we got to partake, and you can too in the video below.

Lexus NX debuts in turbocharged and hybrid guise

Lexus showed off its polarizing new NX at the 2014 Beijing Motor Show, trotting out both the turbocharged 200t model (Lexus' first production turbo) alongside the hybrid-powered 300h.
We still don't know a great deal about the turbocharged model, aside from the fact that the engine underhood is a 2.0-liter four-cylinder, although we're hoping to get details sooner rather than later. For reference, the 2.0-liter turbo in the BMW X1 pumps out 240 horsepower while the four-pot turbo in the Mercedes-Benz GLA250 turns out 208 horsepower, which leads us to think we should expect the Lexus to fall somewhere between these two figures.
If Lexus' naming strategy in the past rings true here, though, we can confidently say the 300h will use a 2.5-liter four-cylinder Atkinson cycle engine with an electric motor and lithium-ion battery, just like the Lexus ES300h and Toyota Avalon Hybrid. That should mean around 200 system horsepower and well over 30 miles per gallon, although it's probably too early to predict economy with any degree of certainty.