2012 Lexus Is 250c 2dr Conv Auto on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Mystery shoppers love Infiniti, hate Tesla

Infiniti, followed by Lexus tied with Mercedes-Benz took the top two spots for best sales experience according to mystery shoppers from the latest Pied Piper Prospect Satisfaction Index, while EV manufacturer Tesla recorded the lowest overall score. Not surprisingly, premium brands dominated the top ranks. Including the three already mentioned, luxury brands occupied seven of the top ten spots and included Audi, BMW, Porsche, and the only American brand to crack the upper echelon, Cadillac. Toyota, Volkswagen, and Nissan rounded out the first ten positions. The news for domestic automakers isn't good. Aside from Caddy, the only other star-spangled automaker to score above the industry average is Chrysler. The rest of FCA, most of GM, and all of Ford fell below the line. But Pied Piper's mystery shoppers handed Tesla the biggest walloping – the company is ten full points below the next lowest brand, Volvo, and its score of 86 is 17 below the average of 103. It's baffling, considering the company's touted direct-sales model. "Tesla leaves me scratching my head," Fred O'Hagan, Pied Piper's president and CEO, told Wards Auto. "They own all of their stores, so you would think each one would be doing the same thing. But they're not. Tesla is consistent in its inconsistencies." O'Hagan added that there's a "huge variation" in Tesla's store-to-store effectiveness, and that in some cases, shoppers found showroom workers that acted more like "museum curators," Wards Auto reports. It might be popular to call Tesla the Apple of the car world, but based on Pied Piper's work, the brand has a long way to go to emulate the uniform shopping experience of an Apple Store. The news might be bad for Tesla, but even for the brands that scored below average, there's cause for celebration. Only Tesla and Mini lost points in this year's rankings, and only Mercedes and Lincoln held steady. Every other brand, including Infiniti, which topped the index for the first time, gained at least one point. The biggest improvements belong to Porsche, Land Rover, and Mitsubishi, which all jumped five points. Pied Piper's annual Prospect Satisfaction Index uses mystery shoppers – over 6,100 this year – from across the country to assess dealers and generate rankings from over 50 individual factors. News Source: Pied Piper via WardsAuto Green Audi BMW Cadillac Chrysler Infiniti Lexus Mercedes-Benz Nissan Tesla Toyota Car Buying Car Dealers study

2023 Lexus ES gets new touchscreen infotainment, F Sport packages

Toyota might be finished with the Avalon but Lexus isn't finished with the ES. The 2023 ES sedan acquires features to please a range of buyers, from a new infotainment system to new F Sport packages similar to those added to the IS sedan range. The benefit for every buyer will be Lexus Interface infotainment with touchscreen and voice controls. Oddly, Lexus didn't include a photo of the reworked interior, said to get a redesigned center console, a new sunglass holder, a new cup holder location, and an "available wireless charger." We believe the redesign jettisons the trackpad previously used to control the infotainment system, placed on the center tunnel next to the shift lever. If other recent Lexus offerings are the guide, we'll expect the cupholder to move to next to the shift lever instead of behind it — and hope Lexus forgot to make "cupholder" plural instead of giving front-row occupants two receptacles. The ES already offered a wireless phone charger, so we expect the news here is that it's also moved.   The touchscreen will be easier to control and also comes with a higher resolution. The system can be controlled by voice when given the "Hey Lexus" command to attention, and features dual microphones, seat detection, and speaker location capability. The standard screen continues to be eight inches across, the optional screen maxes at 12.3 inches. Wireless Android Auto and Apple CarPlay are included. For sedan shoppers seeking a bit more spice either cosmetically or dynamically, the ES adopts the F Sport Design Package and the F Sport Handling Package that came to the IS last month. Any ES (250 AWD, 350, and 300h) optioned up to Premium trim can add the F Sport Design bundle with its unique front bumper and grille surround, rear spoiler, and exclusive 19-inch, gloss black split-five-spoke alloys. It also adds Intuitive Park Assist to the convenience feature list.   ES 350 and ES 300h buyers who stump for the F Sport Design Package can further add the F Sport Handling Package. This gets two extra drive modes, Sport+ and Custom, to manage the F Sport adaptive suspension, plus a heated F Sport steering wheel, Hadori aluminum trim, aluminum pedals, and a black headliner.