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2014 Lexus IS prototype

No one was comparing the IS to the BMW 3 Series, and for Lexus that was a problem.
At the beginning of 2011, we rocked up to the parking lot at Southern California's Santa Anita Raceway to test the 2012 Lexus GS. This was the first sedan in the luxury brand's lineup to reset its intentions on the balance of sport and luxury. The previous GS had blanched into mute tepidity, and the new generation we drove on an autocross course and on a canyon road corrected just about everything; we liked its looks, and the Variable Gear Ratio Steering- and Adaptive Variable Suspension-equipped car moved its abilities into the realm of a true sports sedan, and it was great to drive. They absolutely nailed it.

Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Lexus looking for performance with 600-hp LF-LC?

Lexus has been keeping development of the production version of its LF-LC concept tightly under wraps. Last we heard, that halo GT car had received the green light for production, but that was over a year ago. Since then, things have been pretty silent. Finally though, fresh rumors about the luxury coupe are starting to leak out, pointing toward the model's powertrain lineup.
According to unnamed sources speaking to Motor Trend, the production LF-LC will eventually sport three very intriguing engine options. The base model will reportedly use a naturally aspirated V8 providing around 450 horsepower - very similar specs to the upcoming RC F. The next step up will allegedly be the upcoming hybrid powertrain shared between BMW and Toyota pumping things up to around 500 hp. Finally, a top-of-the-heap F version will use a twin-turbocharged version of the RC F's 5.0-liter V8 to bring output to 600 hp. The insiders even claim that the hybrid and the twin-turbo V8 could find their way into other Lexus products like the LS and possibly even a more beastly RC.
None of this speculation sounds too outlandish. Lexus could get more capacity out of the RC F's tuned V8 by shoving it into other models, and rumors are flying about performance cars spawned from BMW and Toyota's partnership. Given Lexus' recent embrace of turbocharging, even the twin-turbo V8 doesn't seem too dubious. That said, with no hard facts to back up the rumormill, we'll have to keep waiting to see what the LF-LC shows up with.