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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Toyota projecting record profits, thanks in part to weak yen

Toyota retained its global sales crown in 2014 by selling 10.23 million cars in the calendar year. As the positive number might suggest, the Japanese automaker is doing extremely well financially, too. Although, some tougher times might be on the horizon. Toyota recently released its financial figures for the three fiscal quarters running from April 1 through the end of December 2014. Net profit jumped an impressive 13.2 percent to 1.727 trillion yen ($14.7 billion) for that period. It could be the Japanese automaker's most profitable time ever when the fiscal year ends in March, if things keep going this way, according to The New York Times. Toyota's own profit forecast for the 12-month period is also up by 130 billion yen ($1.1 billion) to 2.13 trillion yen ($18.1 billion). One key to the company's success is the low value of the Japanese yen, because it allows Toyota to make more money on each vehicle the company sells abroad. The currency is now worth relatively less than any time since the early '70s, according to The New York Times. Despite the rosy financial numbers, actual sales have started to fall, albeit a very slight amount. Through the three fiscal quarters, the company sold 6.73 million cars, a drop of just 45,365 vehicles. Toyota also reduced its forecast for the fiscal year to 9 million units, rather than the original estimate of 9.05 million. According to The New York Times, the shrinking Japanese auto market and difficulty in China might mean losing the global sales lead next year. For the US, sales jumped 145,411 units from April through December to a total 2.1 million vehicles. Operating income reached $4.27 billion, nearly 50 percent more than last year, according to The New York Times. Toyota Motor Corporation (TMC) Announces April – December 2014 Financial Results February 04, 2015 Toyota's global net income jumped 13.2 percent during the nine-month period (April 1– December 31, 2014) of the 2015 fiscal year. Global Financial Highlights: Global sales decreased by 45,365 vehicles to 6.73 million, with strong sales in North America and gains in Europe, offsetting decreases in Japan and other regions.

The Lexus LC 500h has a four-speed auto and that's a good thing

Lexus is sharing some powertrain details on the LC 500h ahead of the big hybrid coupe's debut in Geneva. Its new gas-electric setup strays from Toyota's tried-and-true system found in everything from the Prius to the Lexus GS. It's called the Multi Stage Hybrid System that's designed for performance vehicles, and it has an antiquated-sounding piece of equipment buried deep inside that's supposed to make it more enjoyable to drive. The basics: In the LC 500h, its first application, the Multi Stage Hybrid System will consist of a 3.5-liter V6, a hybrid transmission, and a lithium-ion battery pack. The hybrid transmission has an electric motor for motivation (and we're guessing a second for charging) and a four-speed automatic mounted to its rear, which either means inside or aft and in series. Why add ancient tech to a new hybrid system? Lexus says it preserves the connection between throttle input and engine speed that gets lost in a CVT. And while four seems like an insignificant sum in the face of nine- and 10-speed autos, remember that it is an infinite increase in gear count compared to CVT-packing hybrids. Toyota has been using versions of the Hybrid Synergy Drive system since the first Prius debuted in 1997, and the same system is sold under the Lexus Hybrid Drive banner in most of the luxury brand's offerings. These systems use what Toyota calls an e-CVT – two electric motors paired with a planetary gearset. This lets the engine and electric motors share the job of propelling the car – one motor handles charging of the battery and the other is primarily used to drive the wheels but can also recoup energy through regen. Like a conventional CVT, the planetary gearset arrangement allows the gas engine to run at its optimal engine speed when called upon for motivation and/or charging. But that doesn't make for the most exciting or familiar driving experience, as it affects both power delivery and the sound of the power being delivered. This is where the four-speed auto comes in. Based on the limited details Lexus has shared, our hunch is that the hybrid transmission will meld some form of the existing Lexus Hybrid Drive system with two more planetary gearsets, or the basic guts of a four-speed auto. This will provide the four fixed ratios and the feeling of actual shifting gears – because there will be actual gears shifting.