2008 Lexus Is250 Paddle Shifters Sunroof Leather 81k! Texas Direct Auto on 2040-cars

Auto blog

Lexus pushing upmarket as others move down, LF-LC production hinted [w/video]

Jeff Bracken, Lexus' US group vice president and general manager, knows his company lost its position as America's biggest luxury brand back in 2011, and it's a mantle that his employer probably won't be getting back any time soon. That's because Lexus is electing not to follow the luxury segment's downmarket trend any more than its $32,500 CT 200h hybrid hatchback. "Since we won't be going down below $30,000, it will be very difficult for us to ever regain luxury leadership," Bracken admitted on Autoline After Hours late last week.
Rivals Mercedes-Benz, BMW and Audi all have new low-end entries on sale or in the wings to entice new buyers and fortify their CAFE scores, but Lexus has Toyota and Scion to capture sales underneath its lineup. Instead, Bracken hints that Lexus is going upmarket and higher-performance, fueling ongoing rumors of a LFA successor, or perhaps a new offering based on the lauded 2012 LF-LC coupe concept shown above, a production version of which could also slot in where the unloved SC convertible left off. "We need to begin bringing to market luxury performance... higher performance vehicles. IS-F certainly was the beginning of that, maybe on the lower end," says Bracken.
Later in the online video interview show, Bracken gets even more candid:

2014 Lexus IS 350

Long regarded as one of the best driver's cars of all time, the BMW 3 Series has always been targeted by luxury automakers trying to create their own exciting, bang-for-the-buck sport sedan. For years, BMW has managed to ward off would-be rivals to its iconic 3 Series, but the combination of a softened F30 and solid, hard-hitting competitors could soon relieve the car of its crown. While the all-new Cadillac ATS has received the most publicity in this segment since its introduction, the 2014 Lexus IS has come on strong in its third generation to put plenty of heat on the 3 Series as the current-best luxury sport sedan.
The IS might be Lexus' most important launch in some time, as a new, strong attempt to draw younger buyers into showrooms. Rather than taking the same conservative path as the preceding IS, Lexus attacked the new car's design with enthusiasm. Exaggerated exterior styling, while certainly polarizing, definitely gets this car noticed.
We've certainly noticed the 2014 IS, with a couple of first drives (for the IS 250 prototype and the IS 350 F Sport) and a Quick Spin so far. This time around we had a chance to get a little more intimate with a staple of the new IS lineup: the non-F Sport, rear-wheel-drive IS 350.

Lexus coupe caught in spy shots actually RC, headed for Tokyo reveal?

Lexus may have pulled a fast one on us. The car our spy shooters spotted yesterday may not, in fact, be an IS F Coupe as we indicated. Rather, the car shown above may be a new model, dubbed RC, that will arrive at this year's Tokyo Motor Show.
Following a report from Automotive News, the RC is believed to be a pure coupe, rather than a hardtop convertible. This gels with information provided on the IS sedan's launch, when Lexus spokespeople said the IS Convertible would remain on the current platform. With styling based on the LF-CC from the 2012 Paris show, the new car will share a rear-drive platform with the IS and GS sedans.
Power is expected to come from a 3.5-liter V6 that turns out 306 horsepower. That car will likely wear the RC 350 badge. A hybrid model is expected to follow, but in a twist, it won't be coming to the US. The big news, though, is that the RC will spawn an RC F.