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Lexus pushing upmarket as others move down, LF-LC production hinted [w/video]

Jeff Bracken, Lexus' US group vice president and general manager, knows his company lost its position as America's biggest luxury brand back in 2011, and it's a mantle that his employer probably won't be getting back any time soon. That's because Lexus is electing not to follow the luxury segment's downmarket trend any more than its $32,500 CT 200h hybrid hatchback. "Since we won't be going down below $30,000, it will be very difficult for us to ever regain luxury leadership," Bracken admitted on Autoline After Hours late last week.
Rivals Mercedes-Benz, BMW and Audi all have new low-end entries on sale or in the wings to entice new buyers and fortify their CAFE scores, but Lexus has Toyota and Scion to capture sales underneath its lineup. Instead, Bracken hints that Lexus is going upmarket and higher-performance, fueling ongoing rumors of a LFA successor, or perhaps a new offering based on the lauded 2012 LF-LC coupe concept shown above, a production version of which could also slot in where the unloved SC convertible left off. "We need to begin bringing to market luxury performance... higher performance vehicles. IS-F certainly was the beginning of that, maybe on the lower end," says Bracken.
Later in the online video interview show, Bracken gets even more candid:

Chris Harris flogs the Lexus RC F

Chris Harris went to the Monticello race track in New York to sample the Lexus RC F, and, to be honest, he had to figure out how to love it on a circuit. Smitten with the luxury coupe's looks and cabin and naturally-aspirated V8 before taking the driver's seat, Harris found that four laps on track exposed its Achilles' heel: mass. Harris quoted the weight of his car at 1,860 kilograms, or 4,092 pounds, which is about one junior varsity athlete beyond the 3,958-pound curb weight of the coupe we drove. The 478 horsepower and 391 pound-feet of torque couldn't stoke the hustle Harris wanted, removing all the easy friskiness expected from the coveted FR setup, and leading to quick brake fade. He made note of the Lexus' lack of torque compared to the BMW M4, but in truth the RC F is only 15 lb-ft shy of its Munich nemesis. It is, however, at least 400 pounds heavier. On public roads, though, it's a different story. When not being pushed to prove itself in tight spaces, Harris thinks the Lexus is still a "curious blend of things," but a GT whose noise, styling and non-Germanness mean that it "certainly has a place," and might just take time to grow into. Related Video: News Source: Chris Harris on Cars via YouTube Lexus Coupe Luxury Performance Videos chris harris

Lexus IS F avoids cancellation, priced from $63,350*

Ever since the redesigned Lexus IS hit the scene, we've been wondering about the 416-horsepower IS F model, and now we finally have some answers. For 2014, the IS F carries over with the previous bodystyle, and Lexus gives its sport sedan some small changes to go with a higher starting price of $63,350 (*not including $910 for destination) when it goes on sale in October. Compared to the 2013 model (shown above), the price has risen by $1,600.
For that extra money, buyers will get a couple styling changes like the new carbon fiber decklid spoiler and LED fog lights, as well as some minor interior updates like headrests embossed with the "F" logo, Alcantara trim added to the door panels and center console cover, semi-aniline leather replacing the black leather and black Alcantara seat-inserts added to cars equipped with the red leather seats.
The price hike for the IS F is considerably higher than the rest of the 2014 IS lineup such as the $885 increase for the new IS250 and the $855 drop for the IS350 while pricing for both IS Convertible models (IS250C and IS350C) went up by $100 each. Speaking of price increases, Lexus has also increased its destination charge slightly from $895 up to $910.