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Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

2016 Lexus GS F revealed ahead of Detroit debut

The last time we heard about Lexus' new Detroit Auto Show-bound performance car debut, all signs pointed to GS F. Now, the cat's out of the bag, and we've got the first official images and details of the Japanese automaker's latest performance sedan, and honestly, it's exactly what you'd expect – though that isn't necessarily a bad thing. Power comes from the automaker's 5.0-liter naturally aspirated V8 – the same eight-pot that powers the RC F – good for 467 horsepower at 7,100 rpm and 389 pound-feet of torque that comes on strong between 4,800 and 5,600 rpm. That force is sent to the rear wheels via Lexus' eight-speed automatic transmission. In order to make this F a significantly better-handling vehicle than the standard GS, Lexus is fitting its Torque Vectoring Differential from the RC F, which uses three modes – Standard, Slalom, and Track – to alter torque delivery to better suit different driving dynamics. Lexus has released a few preliminary specifications about the GS F, so we know the sedan tips the scales at 4,034 pounds and will ride on 19-inch wheels with 255/35-series tires up front, and 275/35 rubber out back. This all sounds pretty good, but we can't help feel a wee bit disappointed, especially considering the numbers being thrown down by competitors like the BMW M5 and Mercedes-Benz E63 AMG, not to mention the new 640-hp, 200-mph Cadillac CTS-V that'll also debut at next week's Detroit show. Still, if the Lexus RC F is any indication of the brand's future performance offerings, we don't doubt the GS F will, at the very least, be a super fun car to toss around. Stay tuned for the GS F's official unveiling, next week.

Lexus hints at LF-SA concept bound for Geneva

Lexus has been moving steadily away from its once conservative designs with increasingly aggressive ones, and looks set to move the bar once again with this latest concept. Bearing the codename LF-SA, the new Lexus concept is set to debut in a couple of weeks at the Geneva Motor Show. But the Japanese luxury automaker isn't giving us much to go on from the decidedly enigmatic teaser image and brief statement below. According to Lexus, "the LF-SA Concept explores unexpected territories for the brand," which could come down to a new compact model to either replace or slot in below the CT 200h in the brand's lineup. The upright form would seem to be consistent with a city car. Beyond that, we can see an even larger evolution of Lexus' trademark spindle grille and checkmark accent lights. Whatever it is, though, Toyota's luxury division promises it will remain "a driver-focused vehicle." We'll just have to sit tight and wait to find out more, so watch this space. 17 Feb 2015 WORLD PREMIERE OF THE LEXUS LF-SA CONCEPT AT THE 2015 GENEVA MOTOR SHOW Lexus will reveal its all-new concept, the LF-SA at the 2015 Geneva Motor Show. Brussels, Belgium - An illustration of Lexus' passion for upcoming design trends, the LF-SA Concept explores unexpected territories for the brand in a bold and emotional execution. In a future world which many people see as increasingly influenced by technology and virtual experiences, the LF-SA Concept is also a driver-focused vehicle, reflecting Lexus' vision that real experience will remain ultimate luxury. The LF-SA Concept will be revealed at the Lexus Press Conference taking place on March 3, 2015 at 12:30 PM at the Lexus stand (number 4211) in Palexpo, Hall 4.