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Optimistic Lexus bumps US sales target higher

Last year Lexus sold 244,166 cars in the US, slotting into third place in the luxury segment behind BMW and Mercedes-Benz. Earlier this year Lexus said its target was 260,000 units in the US (which would still put it behind BMW's and Mercedes' numbers from last year), but Automotive News reports that it has raised its upper outlook to 270,000 cars.
The half-year pace hasn't been enough to make either number, but Lexus is gunning for a 15-percent gain in IS sales behind the arrival of the 2014 model, and this is also the first full year of sales of the new ES and LS. Lexus will most likely end the year in third place in the luxury segment behind BMW and Mercedes again, even if it does sell 270,000 units, but has said its prime directive is "good, steady growth."

Lexus nixes RC convertible in favor of LS-based 3-row crossover [w/poll]

When Lexus unveiled the LF-C2 concept at the LA Auto Show last week, it did two things: it previewed the direction in which the Japanese luxury automaker's design department was looking for the immediate future, and it previewed a cabrio version of the RC coupe (to replace the IS Convertible) on the other. But the latter, according to new reports, was ruled out before the concept ever took the stage. Although the prospect of a convertible version was engineered right into the RC coupe's chassis, Motor Trend reports that plans to put such a vehicle into production were met with hostility by Lexus dealers, who were offered a two-door convertible instead of the three-row crossover they've been lobbying for. As a result – and with a finite amount of development bucks on hand – Lexus is reportedly listening to its dealers, axing the RC Convertible program and proceeding instead with a seven-seat crossover. Plans to stretch the RX were reportedly ruled out, so Toyota is reportedly proceeding instead with a new model to be based on the LS sedan. The new model would take aim at the likes of the Mercedes GL, Audi Q7 and Infiniti QX60 when it arrives in three years as a 2018 model. It's not the first time we've seen Toyota listen to dealers asking for a high-end people-mover: Earlier this year, dealers in Japan asked the automaker for a luxed-out minivan, prompting it to build the Esquire van just for the Japanese Domestic Market.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.