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2015 Lexus NX starts at $34,480*

Lexus has announced pricing for the 2015 NX crossover lineup, which goes on sale next month.
The NX 200t starts at $34,480, and the all-wheel-drive model adds a $1,400 premium to lift the sticker to $35,880 (*destination charges of $925 are not included in the prices). The 200t uses a 2.0-liter four-cylinder engine making 235 horsepower, and it's Lexus' first-ever gasoline-fed turbo.
The hybrid version, the 300h, starts at $39,720, and all-wheel drive tacks on $1,590 for a price of $41,310. The hybrid teams a 2.5-liter four-cylinder with an electric motor to generate 194 hp. Though power dips, Lexus anticipates this version will get a combined 33 miles per gallon with front-wheel drive when the EPA ratings are announced - a considerable leap when compared with the combined 24-mpg estimate for the turbo model.

Lexus GS F points its gaping grille at the BMW M5

A mere trio of weeks after the latest report in the slow-moving Lexus GS F rumor cycle, we have a brand new batch of spy photos of the BMW M5-fighting sedan. Looking more and more production ready - notice the more finished exhausts compared to our last round of photos - the GS F can be seen poking around what we imagine is Germany.
If the RC and RC F Coupes are any indication, it looks like Lexus will start fitting its high-performance models with a new, single-frame version of the spindle grille while a dual-frame grille will be reserved for lesser trims. Backing up that suspicion is the new single-frame grille found on this prototype, marking the first time the suspected F line styling piece has been seen on a GS F prototype.
The aforementioned staggered quad exhausts look good on the GS' rear end, while a none-too-subtle rear spoiler ups the rear's visual flair. The low-profile rubber and the multi-spoke, black wheels are nice touches that work well with the front fascia features, in addition to the new, camo'd grille and substantial brake cooling ducts.

Lexus pushing upmarket as others move down, LF-LC production hinted [w/video]

Jeff Bracken, Lexus' US group vice president and general manager, knows his company lost its position as America's biggest luxury brand back in 2011, and it's a mantle that his employer probably won't be getting back any time soon. That's because Lexus is electing not to follow the luxury segment's downmarket trend any more than its $32,500 CT 200h hybrid hatchback. "Since we won't be going down below $30,000, it will be very difficult for us to ever regain luxury leadership," Bracken admitted on Autoline After Hours late last week.
Rivals Mercedes-Benz, BMW and Audi all have new low-end entries on sale or in the wings to entice new buyers and fortify their CAFE scores, but Lexus has Toyota and Scion to capture sales underneath its lineup. Instead, Bracken hints that Lexus is going upmarket and higher-performance, fueling ongoing rumors of a LFA successor, or perhaps a new offering based on the lauded 2012 LF-LC coupe concept shown above, a production version of which could also slot in where the unloved SC convertible left off. "We need to begin bringing to market luxury performance... higher performance vehicles. IS-F certainly was the beginning of that, maybe on the lower end," says Bracken.
Later in the online video interview show, Bracken gets even more candid: