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2019 Lexus ES 350 starts at just $550 more than outgoing model

Lexus wants you to pay attention to the 2019 ES. The all-new, seventh-generation midsize sedan that Lexus benchmarked against the Mercedes-Benz E-Class and Audi A6 gets a base price that just a few hundred over the old car. The entry-level ES 350 starts at $39,500; after $1,025 for destination and handling, that's $40,525 out the door and $550 more Washingtons than the 2018 model required. The mid-level ES 300h starts at $43,310, or $44,335 out the door. That saves $510 compared to the 2018 version, and it gets better fuel economy. The all-new ES 350 F Sport starts at $44,035, for $45,060 out the door. Every model rides on the Toyota New Global Architecture, known as GA-K here. The lighter, stiffer body hides improved mechanicals like rack-mounted electric power steering, and a new multilink rear suspension that encouraged fun driving during our recent review. The updated Lexus Safety System+ 2.0 comes standard on all models, and incorporates new features like daytime bicyclist detection and low light pedestrian detection. The ES 350 and ES 350 F Sport get a 3.5-liter V6 with 302 horsepower and 267 pound-feet of torque, 34 hp and 19 lb-ft over the former sedan, working through a new eight-speed transmission. The F trim makes itself known with 19-inch wheels, rear spoiler, and retuned suspension. EPA ratings for the ES 350 come in at 22 mpg city, 33 mpg highway and 26 mpg combined, an increase of two more miles per gallon on the combined cycle. The ES 350 F Sport is rated at 22 mpg city, 31 mpg highway and 25 mpg combined. The ES 350h uses a 2.5-liter Atkinson-cycle four-cylinder with fourth-generation Hybrid Drive. The 215 total horsepower from the ICE and electric motor returns 43 mpg city, 45 mpg highway, and 44 mpg combined. Lexus says this makes it the most frugal luxury car out there that doesn't have a plug. The ES is also the first Lexus to offer Apple CarPlay, on top of being able to use Amazon Alexa to communicate between the sedan and the home. The 2019 Lexus ES goes on sale in September. Related Video:

Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.