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Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.

Weekly Recap: Automakers rethink the definition of luxury

Variety is the spice of life, but it's becoming a prerequisite for luxury carmakers in the ultra-competitive US market. The Detroit Auto Show was strong evidence of this reality. It's not enough to offer attractive and well-appointed cars and SUVs anymore. Luxury brands that want to be competitive need to invest in everything from high-powered supercars to clever hybrids. To be relevant, you need to be green and mean – and everything in between. As General Motors product chief Mark Reuss said after the reveal of the 640-horsepower Cadillac CTS-V: "We are not leaving anything on the table." He was speaking for Cadillac, but he might as well have been speaking for the luxury car market. The CTS-V debuted in Detroit about an hour after Lexus surprised showgoers with the reveal of the RC F GT3 race car and then announced ambitious plans to return to competitive racing. That almost overshadowed the fact Lexus had just revealed another potent addition to its growing F line, the 467-hp GS F. View 20 Photos But for luxury brands, it's not just about maximum horsepower for well-heeled enthusiasts or decadent amenities for the Grey Poupon set. Strong competition from all corners has forced automakers to refine and expand their lineups in ways unforeseen even a few years ago. Case in point: Mercedes-Benz finally has an answer to the BMW X6, rolling out the GLE coupe in Detroit. The X6, which blends coupe-like styling cues with some of the functionality of an SUV, debuted in 2008. Back then it was a punchline, but seven years and more than 260,000 sales later, the X6's success has compelled Benz to respond. Mercedes – one of the strongest proponents of diesel technology – also debuted the C350 plug-in hybrid sedan, which promises a range of 20 miles on electricity, though fuel economy figures were not announced. The car pairs Mercedes' well-received 208-hp turbocharged four-cylinder with an electric motor for total output of 275 hp and 443 pound-feet of torque. Meanwhile, Infiniti will add the Q30 hatchback to its lineup by the end of the year, new president Roland Kruger reiterated in Detroit. It's expected to be joined by a crossover variant, and the additions will help strengthen Infiniti in the United States and abroad. "While we're expanding our product line, we're also expanding our market reach," he said. That's something echoed by Jaguar executives, who are preparing to launch the brand's first crossover, the F-Pace, in 2016.

2018 Lexus LS has a livelier look and new twin-turbo V6

When considering that the Lexus LC 500 made it to production virtually unchanged from concept form, it was reasonable to think that the LS would similarly follow suit. Especially when the LS shares the LC's GA-L platform. Unfortunately, it didn't pan out that way. It is possible to spot cues inspired by the LF-FC concept, such as the lower contour of the windows, the crease in the metal leading up to the rear wheel, and of course the lights and spindle grille. But they're overshadowed by the fact that this LS has a significant amount more girth. View 14 Photos Just because it doesn't live up to the concept doesn't mean it's a bad looking car. It's far more interesting to look at than the dated, upright LS currently on dealer lots. It also sits quite low and the wheels and tires fill the wells nicely, which gives it a road-hugging stance. There are some nifty design details, too, such as the glass that is completely flush with the pillars. View 28 Photos As already mentioned, the new body is wrapped around a stretched version of the LC's platform, and it also uses its 10-speed automatic. Surprisingly, though, the LS doesn't use the LC's powertrain. Under the hood is a completely new twin-turbocharged 3.5-liter V6 that pumps out 415 horsepower and 442 lb-ft of torque. That puts it down on power, but ahead in torque compared with the LC's V8. It's also significantly more than the previous LS' V8, and Lexus predicts it will be capable of a 0-60 mph time of 4.5 seconds with rear-wheel drive. A Lexus PR representative also said the LS is only being released with the V6. We doubt it would be hard to drop one in later though if Lexus saw demand. Inside, the LS is more interesting than the outside would suggest. The dash is clearly inspired by the LC 500, utilizing a similar gauge pod with traction control and drive mode selectors protruding from each side. The dash is also dominated by a wide, dark section that houses the 12.3-inch infotainment display. Just below that, is an attractive strip of slats that follow the contours of the dash and house the air vents. Back seat passengers also will have a pleasant environment thanks to the fact that the LS will only be available in a long wheelbase form, so leg room will never be in short supply. They also will have access to available reclining seats, ottoman, and Shiatsu massage functionality. According to a spokesman, the Japanese-style of massage function is a first for the LS.