Lexus Gx470 on 2040-cars

Auto blog

Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Lexus LF-FC concept is a preview of the next LS [w/video]

As far as flagship luxury sedans go, the Lexus LS is one of the oldest on the market. But the upscale Japanese automaker is out to fix that in short order. And to give us a taste of what's to come, it's presenting the concept you see here at the Tokyo Motor Show today. Called the LF-FC, the show car clearly points the way forward for the next-generation LS. The design adopts the latest take on the brand's "L-finesse" styling language, with a large, spindle-shaped front grille leading to sharp creases cutting their way across the entire surface. Lexus refers to the roofline as approaching that of a four-door coupe, though it clearly places more of an emphasis on rear-seat space. Power comes from a conceptual hydrogen fuel cell whose components have been scattered throughout the vehicle to optimize weight distribution. The fuel cell drives the rear wheels and sends power to hub motors in the front wheels as well for all-wheel-drive capability. Those 21-inch rims are made of carbon fiber, with aluminum spokes, to minimize unsprung weight. Naturally, Lexus has equipped the concept with all the latest electronic aids to track the flow of traffic and even drive autonomously through it. Of course a vehicle like this is designed around the driver and occupants. The white and brown interior space features four individual bucket seats, because really, who wants to dream of riding in the middle? Interior appointments look suitably tasteful, all done in satin-finish wood and metal with white and brown leather, and would look at home on the next generation of first-class aircraft cabins. Lexus has equipped the concept with gesture control that incorporates a floating holographic image to show users where to place their hands to operate the audio and ventilation systems touchlessly. In typical concept style, the LF-FC sits wider and squatter than the production sedans at which it takes aim. More telling, however, is the overall length: at 208.7 inches, it's a few thumbs longer than even the extended version of the current Lexus LS, and a touch longer than the current long-wheelbase Mercedes S-Class, Audi A8, BMW 7 Series, Jaguar XJ, and Maserati Quattroporte. We're looking forward to seeing the production version in the form of the next LS in due course to see how it measures up against the competition, and not just in terms of size. Related Video: Lexus LF-FC Flagship Concept Revealed at the Tokyo Motor Show TOKYO (Oct.

Fast & Furious' Paul Walker checks out Lexus LFA with 30,000 miles

For most vehicles, eclipsing the 30,000-mile mark isn't much to celebrate. With modern vehicles fully capable of sailing right past the 250,000-mile line with just basic, regular maintenance, the wee 30k is as common as coffee.
But that's not the case for supercars like the Lexus LFA. The limited-production machines are more likely to be museum pieces than commuter cars. That's what makes the fact that Lexus has not one, but two LFA models with over 30,000 miles on the clock so special. Paul Walker recently met the dynamic duo out at Willow Springs Raceway.
Walker seems impressed with the two supercars after hammering around the Streets course, saying the ultra rare, high-mileage LFA examples feel as quick and sturdy as they did when the left the factory. Lexus says the cars have both only received their equal shares of regular maintenance. Catch the video of both cars on track below along with a few words from Walker.