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Toyota and Lexus show off advanced safety research vehicle [w/video]

While Google and Audi explore the possibilities of autonomous vehicles, Toyota and its Lexus division are studying the intermediate step of vehicles equipped with a deep suite of technology that help drivers make the best decisions. Introduced at this week's Consumer Electronics Show in Las Vegas, the Lexus advanced safety research vehicle is an LS sedan fitted with three high-def color cameras to detect objects up to almost 500 feet away, 360-degree Light Detection and Ranging (LIDAR) lasers that can detect objects up to 220 feet away, three radar units to keep track of other vehicles at intersections, a precision odometer on the rear wheel, GPS that estimates orientation and an accelerometer.
Currently testing at a purpose-built 8.6 acre urban testing ground at the Higashi-Fuji Technical Center in Susono, Japan the Toyota research vehicle is being used to study how to make better drivers, as well as figuring out how to reduce crashes as the industry's journey through passive and active safety systems progresses. In the event of a crash, new rescue systems are also being tested.
Further investment is being put into the Intelligent Transportation System (ITS) that would use shortwave signals to harness information from the car and from other vehicles on the road, as well as roadside infrastructure and even pedestrians. Toyota reasons it could then build a picture of interactions and, for instance, alert the driver to a potential collision at a blind intersection.

Optimistic Lexus bumps US sales target higher

Last year Lexus sold 244,166 cars in the US, slotting into third place in the luxury segment behind BMW and Mercedes-Benz. Earlier this year Lexus said its target was 260,000 units in the US (which would still put it behind BMW's and Mercedes' numbers from last year), but Automotive News reports that it has raised its upper outlook to 270,000 cars.
The half-year pace hasn't been enough to make either number, but Lexus is gunning for a 15-percent gain in IS sales behind the arrival of the 2014 model, and this is also the first full year of sales of the new ES and LS. Lexus will most likely end the year in third place in the luxury segment behind BMW and Mercedes again, even if it does sell 270,000 units, but has said its prime directive is "good, steady growth."

2014 Lexus IS gets TRD bits

Toyota Racing Development (TRD) in Japan has designed cosmetic and performance bits that give the 2014 Lexus IS a front-to-back workover. Different from the F-Sport parts we expect from Lexus here, the full body kit runs 437,700 yen ($4,285 US) and starts with air deflectors at the lower edges of the front bumper, through to side skirts, a decklid spoiler and a rear bumper with a diffuser and quad exhaust tips.
For 288,750 yen ($2,830) you can sharpen responses with new shocks, springs, dampers, sway bar and bracing. The priciest individual component is the set of 19-inch wheels, four of them going for 527,625 yen (5,170 US). There's no word on US importation or pricing yet, but done up all in black like the IS above, we wouldn't mind seeing it here.