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2013 Lexus ES300h

The Lexus ES lineup, the brand's bread-and-butter sedan, has been completely redone for 2013. With that tip-to-tail rework comes the model's first hybrid. We think the ES350 is better in every way than its predecessor, so a spin in the ES300h is warranted to see what it's like to live with the model sure to become the best-selling Lexus hybrid sedan. In particular, we wanted to see how the gas-electric luxury cruiser handled the battery-sapping realities of winter, so we ventured out into the slush and snow to file this report.
Driving Notes:
Peel away the slush, and this car sure is sharp-looking. It strongly resembles the excellent new GS, no bad thing. With the move to the longer Toyota Avalon underpinnings, the ES300h is long and elegant. Lexus has really upped its styling game lately.

2016 Lexus GS F is a .22 in a .357 world, and that might not be a bad thing

In Max Brooks' zombie epic World War Z: An Oral History of the Zombie War, the author envisions an apocalypse where the living dead necessitate a rethinking of societal behavior. One such change, among many, was the replacement of large-caliber, automatic weapons with smaller .22-caliber rounds and semi-automatic firearms that promise better accuracy when battling the undead. We're hoping Lexus used this as its inspiration when finalizing the numbers for its 467-horsepower, 4,000-pound GS F sedan. Lexus may not have brought a knife to a gun fight, but it's fair to say the firepower of its new GS F is lagging behind that of its German rivals. While BMW, Mercedes-Benz, Audi and most recently, Cadillac, are playing with force-induced V8s and power figures that are well north of 550 ponies, Lexus' kiddy table approach belies a significant weight savings against some of its rivals. At just 4,034 pounds, the Lexus is some 350 pounds lighter than the BMW M5 and nearly 400 pounds lighter than the Mercedes-Benz E63 AMG S 4Matic (that said, the Lexus is only about 100 pounds lighter than the 640-horsepower Cadillac CTS-V). We won't know if this weight advantage is enough for the 2016 GS F to outrun its competitors until we're able to drive it, though. Beyond that, Lexus has fitted the sort of tinsel typical of its high-performance models, with an even more wildly gaped fascia and vertically staggered rear exhausts. Meaty wheels and tires hide under flared wheel arches, while the cabin features far more aggressive sport seats and stylish upholstery. Take a look at our live images of the new GS F, fresh off is debut at the 2015 Detroit Auto Show.

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350