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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Lexus compact crossover based on the UX could debut in Geneva

We have but one line to go on, from Car magazine's section on Lexus in the rundown of Geneva Motor Show reveals: "Baby SUV not yet confirmed, but word is that a Lexus small crossover based on UX concept is due." Actually, there's a tad more than hearsay to add to that line: Lexus International EVP Yoshihiro Sawa said one year ago that the carmaker already approved a production version of the UX, and that it is "not so far away." The trail goes cold there, though, when trying to divine what a civilian UX would look like. The production model should borrow its platform and some organs from the Toyota C-HR, which rides on the TNGA bones also shared with the Prius. Yet the UX concept, shown at the 2016 Paris Motor Show, warped so many dimensions it belongs in the coming Avatar sequels or a " Time Bandit" reboot. Chapeau to the designers for compressing so much action in so little space; at 173.2 inches long, 74.8 inches wide, and 59.8 inches tall, on a 103.9-inch wheelbase, the UX concept was a smidge larger than an Audi Q3, a smidge smaller than the Mercedes GLA. A retail crossover based on the concept would need to give up 93 percent of the UX's character, but that remaining 7 percent would still be powerful — especially when you add a big ol' spindle grille. We expect the Lexus baby CUV to come to America, but that's not confirmed. Lexus did trademark the names UX 200, UX 250, and UX 250h with U.S. Patent and Trademark Office in 2016, and Jeff Bracken, Lexus' North America group VP and GM, said, "Our dealers are all over us to produce that concept vehicle." And why not? Crossovers constitute the majority of Lexus' U.S. sales, and Lexus seriously seeks the younger buyers who can't get enough compact crossover bait. And the production UX would provide a new entry-level vehicle to challenge entrants in the GLA and BMW X1 class, where the Germans and other carmakers are minting money. Lexus has pledged not to sell a vehicle in the U.S. for under $30,000, but it's got room to play with between that floor and the $35,985 Lexus NX. Related Video:

Construction of Lexus' first US assembly line underway

The ES is Lexus' top-selling sedan, but the Japanese luxury marque has never manufactured it outside of Japan. In fact, Lexus has never made any cars in the United States, one of its largest markets worldwide. But that's about to change.
Yesterday, construction began in Georgetown, Kentucky, on the first Lexus assembly line in America, the first concrete (or steel) step in a $360-million expansion of Toyota's plant in the Bluegrass state that will create 750 new jobs. The expansion was announced last April by chief executive Akio Toyoda at the New York Auto Show.
Once the new assembly line gets online in the fall of next year, Toyota plans on building some 50,000 units of the ES each year. Lexus sold a record 72,581 examples of the ES in the United States last year - 30 percent more than the previous year - so Lexus will either have to import some more from overseas or leave some buyers disappointed.