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Lexus: Let's Play

Lexus opted to air a second ad during the 2015 Super Bowl, this time featuring its 2015 RC350 coupe. There is much drifting, both with a remote-controlled RC (yes, an RC RC, which is kind of the whole joke) and the full-sized, 306-horsepower coupe. It's a fairly creative spot and entertaining spot, so give it a look. You can check out our impressions of the new RC in our comprehensive First Drive.

Lexus builds a one-off IS 350 with a record player in the glove box

The latest Lexus to undergo modification for the company's marketing efforts is called the Lexus IS Wax. That's because it's for vinyl lovers, and contains an actual car-mounted record player that, Lexus claims, does not skip. Earlier this month we saw a sneaker homage to the Lexus IS. It, and now the IS Wax, are part of Lexus's "All In" campaign that lets influencers in creative fields loose on a luxury sedan. The goal is to put the Lexus brand in front of others in that field, even if they are largely unrelated to anything automotive. Just last month, the company presented a gaming-themed IS built with input from the Twitch streaming community.  As such, the press release for the Lexus IS Wax does not once mention that the car was based on a Lexus IS 350 F Sport. We can only deduce that because it wears the more aggressive fascia, 10-spoke wheels and F Sport badge that comes with the higher performance version. On the other hand, the press release does mention the names MC Madlib and KAYTRANADA, which we guess have some meaning to people in the music world. Lexus claims that the record player will not skip, even on a bumpy road. The record player was partially 3D printed and modified with carbon fiber and machined aluminum. It had to be a custom job to fit into the car's glove box. Impressively, it actually plays a 12-inch record and emerges and retracts into the glove box with some sort of motorization. Very little is revealed about how they dealt with the skipping, except to say that a rotating stepper motor helps stabilize the turntable when the car' in motion, and a silicone cushion underneath it helps absorb some of the bumps.  Oh yeah, it was wrapped in matte black as well. Helpfully, Lexus provided a few quotes from its collaborators. Said Madlib, I take [music I've created] to the car, test it out. Every time. That’s the big test. To have the turntable in a Lexus? ThatÂ’s beyond.” Said KAYTRANADA, "When Lexus said they wanted to build this car, I didnÂ’t think it was possible. It was amazing to see and hear vinyl playing while cruising in a car." Presumably, the target audience will be more impressed with the 1,800-watt, 17-speaker Mark Levinson sound system than the 311-horsepower V6 and 280 lb-ft of torque. If you're curious about how the Lexus IS Wax was created, you can watch the two-part video. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2019 Lexus ES revealed before Beijing debut

After revealing the grille of the 2019 Lexus ES last week, Lexus posted a single photo of the whole shebang this morning. Only two sentences accompanied the image: "The all-new ES springs from a reimagined luxury equation. Engaging design, athletic performance, and renowned refinement transform Lexus's most popular sedan." We could be forced to wait until the Beijing Motor Show reveal on April 25 for substantial info on that transformation, but based on what we already suspect, the coming ES has big britches to fill. This seventh-generation sedan will be the first to go global, opening up a sales beachhead in Europe for the first time. The ES will also replace the GS there, perhaps signaling a shift in European strategy for taking on the Germans — the rear-wheel-drive sports sedan couldn't compete, so perhaps the front-wheel-drive family sedan will do better by not making a frontal assault on the segment leaders. The GS' fate isn't clear in the U.S., either, with the model expected to either go away or take a hiatus while designers reboot it. Lexus promised "the unexpected" with the new ES, and rumors of AWD have accompanied the news of "a range of advanced gasoline and hybrid powertrains." Right now the ES offers two powertrains, one gas, one hybrid, a bit meager to call "a range." From what we can tell of of the image above and teaser video below, the ES gets a lot sharper in front and along its flanks, skinny headlights mixing it up with a severely creased shoulder line. Out back, the sloping rear end gets bolstered by new taillights and a prominent spoiler. Barring any more teases or leaks, we expect to know everything about the ES a week from now come Beijing. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Beijing Motor Show Lexus Luxury Sedan lexus es