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Japanese dealer petitioning Lexus for luxury van [w/poll]

Used to be that if you wanted a luxury automobile - especially one to be chauffeured around in - your choices were basically limited to a sedan. It could be bigger or smaller, more or less expensive, depending on your needs and budget, but it was always going to have four doors and a trunk. But these days the rich and famous are looking elsewhere for their commodious forms of pampering transportation. There are, of course, the crossovers and SUVs, which only seem to be getting bigger and more expensive thanks to the likes of the Mercedes-Benz G-Class, Range Rover L and upcoming Bentley sport-ute. But luxury vans are becoming the new big thing.
That's the point that one dealer in Japan is trying to make to Toyota. The dealership owner himself reasons that if he's going out on the town, he's likely to take his chauffeured Lexus LS. But if he's taking a few friends along, even the biggest sedan isn't going to cut it. So he takes a Toyota Alphard (pictured above, also known as the Vellfire), a JDM van that's even bigger than a Voxy/Noah or Sienna but hardly a high-end affair. That's why he's asking Lexus to make a luxury van.
The idea may seem a little far-fetched, but isn't without precedent. It didn't take much for Lexus to transform the Land Cruiser into the LX and thus create its first luxury SUV. And as Mercedes has shown with pimped-out versions of the Sprinter and now with the debut of the new V-Class in Geneva, there's clearly a market for it... in some countries, anyway. The only question in our minds is how long it's going to take other luxury automakers to catch on, because let's face it: the Chrysler Town & Country ain't gonna cut it for those used to be driven around in a Maybach.

Lexus takes aim at electric vehicles, again

Lexus is once again taking aim at plug-in vehicles by emphasizing the perceived challenges of recharging batteries, rather than simply filling up with gas or hydrogen. Only this time, Toyota's luxury division appears to be zigging while everyone else is zagging. Of course, the nameplate can use all the help it can get when it comes to hybrid sales. First highlighted by Green Car Reports, Lexus has added a banner to the website of its hybrid vehicles that says "Always Charged. Always Ready." That's a not-so-veiled shot at plug-in vehicles, a sector where Toyota has minimal exposure. Lexus also notes of its hybrid vehicles that there's "nothing to plug in." Of course, there may be sour grapes at play. Through September, sales of its five hybrid models in the US dropped 17 percent from a year earlier to about 21,500 units, and September was particularly tough as hybrid sales plunged 34 percent to almost 1,800 units. Even so, the third quarter likely represented a record when it came to plug-in vehicle sales. We say "likely" because Tesla doesn't break out its US sales, and not all automakers disclose sales of their plug-ins. We calculate that sales for the quarter were at about 36,000 vehicles, up 38 percent from a year earlier. For now, Lexus doesn't sell a fuel-cell model, though it may sell a fuel-cell version of the Lexus LS full-size sedan. Toyota, of course, offers the Mirai, which has moved about 710 units this year. Lexus has gone down this proverbial road before. In 2014, the brand unveiled a similar campaign that highlighted how long it took to recharge EVs, and was ultimately taken to task by electric-vehicle advocates Plug-In America. Lexus apologized for offending anyone and said it'd review content related to hybrid advertising. Doesn't seem like an apology is in order this time out, but that doesn't mean that it's a good strategy. Related Video: Featured Gallery 2018 Lexus LC 500h View 40 Photos News Source: Green Car Reports Green Marketing/Advertising Recalls Lexus Toyota Hybrid

Lexus exec says he still fields complaints about the spindle grille

When Lexus debuted its spindle grille on the GS sedan and trademarked the design back in 2012, it was a sure sign the look was here to stay. It started making its way through the lineup, and now five model years later, it's on all Lexus vehicles. The one thing everyone can all agree on is, it's bold. And Lexus has doubled down on the design with the LF-1 Limitless Concept on display at the Detroit Auto Show. Some people surely think nothing of the grille. Others have equated it to a cartoon character, a beard trimmer, or a baleen whale scooping up krill. In one harsh, perhaps apocryphal criticism, a design professor is said to have likened the spindle to the mouth of the titular hunter-alien in the "Predator" movies. In a much more admiring spacefaring comparison, our Antti Kautonen said the grille of the LF-1 Limited Concept mimics a "Star Wars" ship's shift into hyperspace. That's a fitting analogy for the stunning and futuristic LF-1, which might be the single most dramatically styled vehicle at the North American International Auto Show. A couple of years ago, Toyota chief designer — and head of Lexus — Tokuo Fukuichi defended the spindle in a Reuters interview, saying "sexy" was a goal of the design, and dismissing complaints by saying, "Even polarizing designs, you get used to them after a while." That defense was "a while" — three years — after the new look caused an uproar at a 2012 Toyota stockholders' meeting, where some shareholders complained. Now it has been a while longer, and a Lexus executive says the spindle grille has continued to divide Lexus customers. Jeff Bracken, Lexus group vice president and general manager, told Carbuzz on the sidelines of the Detroit show last week that longtime repeat customers still can't get their heads around whatever it is the car seems to be getting its mouth around. "I'll be very transparent. It's our signature grille. Some of our models have a more expressive signature grille than others. The folks that look at it as somewhat polarizing would be, for the most part, the folks that have been with us since the beginning. In fact I'll take phone calls from some of these owners and will literally spend 45 minutes to an hour on the phone with me just expressing how disappointed they are," Bracken said. Bracken has actually been saying almost the exact same things about the grille for years — both to upset customers and to automotive journalists — for example, to Forbes in 2014.