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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Lexus teases Frankfurt Motor Show concept... is it the RC Coupe?

With the teaser image of the concept car above and the announcement that Lexus will be premiering it to the world at the Frankfurt Motor Show on Tuesday, September 10, you know pretty much what we know. The Japanese luxury brand has decided to to say nothing more. Picture sleuthers have, however, suggested that it is a conceptual preview of either the RC Coupe or the hotter RC-F that will be revealed in Tokyo, or, less likely, the coming NX crossover - and that covers all the bases that we know of.
Along with that, Europeans will get to lay eyes on the GS 300h for the first time, the sport sedan powered by Lexus' 2.5L hybrid powertrain. You'll find a skosh more information in the press release below.

Recharge Wrap-up: Formula E gets more power, Tesla outsells competition

Tesla sold significantly more electric vehicles than its competitors in 2015. Tesla delivered 50,580 vehicles in 2015. 208 of those were its new Model X SUV, and likely half of its Model S units were sold in the US. By comparison, Nissan sold 17,269 Leafs. For General Motors, through the end of November, Cadillac sold 1,024 ELRs, while Chevrolet sold 15,393 Volts and 2,477 Spark EVs. Ford sold similar numbers of its plug-in vehicles in 2015, compared to Nissan and GM, putting each of those automakers between 17,000 and 19,000 EVs. By comparison, Tesla had quite a year. Read more at Teslarati. Lexus is teasing an "unprecedented" world premiere at the 2016 Detroit Auto Show. The automaker is rumored to debut its LC 500, powered by a 465-horsepower, 5.0-liter V8, as well as the LC 500h using a hybrid powertrain consisting of a V6 engine and electric motor. The LC 500h is rumored to produce over 470 horsepower. The Lexus LC will be based on the LF-LC concept that debuted in Detroit in 2012. Lexus has set up a dedicated microsite for its presentation at the Detroit show on January 11. Read more from Hybrid Cars. Formula E will raise its power limit for its third season. According to the newly published FIA Formula E 2016 Technical Regulations, output will be boosted from a maximum 200 kW (268 horsepower) to 250 kW (335 horsepower). While race energy will still be limited to 28 kWh, the battery weight limit has been raised from 200 kilograms (441 pounds) to 230 kilograms (507 pounds), likely to help accommodate the higher output. Meanwhile, overall car weight drops from 888 kilograms (1958 pounds) to 880 kilograms (1940 pounds). Lighter, more powerful cars should make the next season of Formula E even more exciting. Read more at Current E. Related Gallery Lexus LF-LC Concept: Detroit 2012 View 11 Photos News Source: Telsarati, Hybrid Cars, Lexus, Current E, FIA Formula EImage Credit: Formula E Green Motorsports Detroit Auto Show Lexus Tesla Electric Hybrid recharge wrapup