2008 Lexus Gx 470, 90k Mi, Navigation, Mark Levinson, Dvd, Third Row Seats! on 2040-cars

Auto blog

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

The Lexus Sriracha IS is the hottest Lexus ever

For this year's Los Angeles auto show, Lexus created its hottest IS ever: the Sriracha IS. And the company did so by putting Sriracha sauce in everything! It's in the paint, the steering wheel, and even in the trunk! Check out the video if you don't believe us. Ok, so Lexus didn't really put Sriracha in everything. In reality, the company partnered with Huy Fong Foods to produce this one-off car, and turned to West Coast Customs to execute it. It features a custom paint job designed to emulate the look of Sriracha sauce, and green accents on the grille, mirrors, brake calipers, and exhaust tips are a call back to the food company's sauce bottles. View 13 Photos Inside, West Coast Customs created some clever and surprisingly subtle changes. The climate controls only show increasing heat levels, and the seat heater buttons are bright red with little flames above the seat icons. The drive selector trades sport mode for "Sriracha" mode. The seats get red and green inserts along with logos stitched into the seat backs. Other parts of the interior have green contrast stitching, too. The steering wheel is a particularly unique piece. West Coast Customs found a liquid that looks similar to sriracha, put it a resin container and shaped it to fit the steering wheel, so now it looks like there's sriracha in the steering wheel. It also has a warning sticker for "hot handling." And lest you think there isn't any real Sriracha anywhere in the car, you'll find 43 bottles of the stuff in the trunk, and the key fob dispenses some as well. As for how Lexus tops this, perhaps they could make a habanero or ghost pepper car. Or maybe they could show us a real IS F successor. We think another V8 Lexus would come across as pretty hot. Related Video:

2018 Lexus LC 500h is a wonderful mechanical mishmash

Lexus is following up on the Detroit debut of the LC 500 with a Geneva debut for a new hybrid model that, yes, has a four-speed automatic. We're still getting used to the idea, too. But as we've explained before, even with the old-school gearbox there's some real cutting edge stuff going on here. While the LC hybrid will have a four-speed auto, it will work in conjunction with an eCVT, a Lexus hybrid system, and possibly black magic. It's all very complicated – you can get particulars here – but it's best to think of the LC 500h's transmissions not as a CVT and a four-speed auto, but as a sort of ten-speed hybrid of the two, since both systems are always engaged. The hybrid system is much more familiar. There's a 3.5-liter V6, a battery pack, and two electric motors. Total system output is 354 ponies and Lexus claims the sprint to 60 mph will be done in under five seconds. For the record, the gas-only LC is projected to do the deed in around 4.5 seconds, so the hybrid shouldn't be a dramatic compromise in terms of performance. Of course, stats only tell so much. The ultimate question for the LC 500h is how its wild mix of transmissions, batteries, motors, and an engine will behave on the road. We don't have an answer for that yet, but we do have live images of the new hybridized Lexus at the 2016 Geneva Motor Show. Check them out. Related Video: Lexus at the 2016 Geneva Motor Show - World Premiere of the LC 500h luxury coupe with next-generation Lexus Multi Stage Hybrid System - European Premiere of the LF-FC concept Lexus will unveil the hybrid version of its all-new LC luxury coupe at the 2016 Geneva Motor Show. The LC 500h is equipped with Lexus' next generation hybrid powertrain, the Lexus Multi Stage Hybrid System, providing enhanced driving pleasure, more performance, and greater efficiency. The LC was first revealed at the 2016 North America International Auto Show. Its styling, performance and craftsmanship position the vehicle as Lexus' flagship coupe. The LC also utilizes Lexus' new architecture that promises enhanced dynamic capability. Inspired by the acclaimed LF-LC concept that debuted in 2012, the LC represents a shift in Lexus' engineering processes and design ideologies, and marks the beginning of a new phase for the Lexus brand.