2008 Lexus on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

2016 Civic, Sonata, Lexus RX, and Altima earn TSP+ from IIHS [w/videos]

The 2016 Honda Civic sedan, Hyundai Sonata, Lexus RX, and Nissan Altima started the year with a bang by earning Top Safety Pick+ honors from the Insurance Institute for Highway Safety. They join 48 other 2016 model year vehicles that IIHS already tested that received the agency's top safety marks. These four models met the IIHS' latest requirement, scoring the agency's best possible score in all five of its crash tests – front, side, rear, rollover, and the difficult small-overlap – to be eligible for the safety accolade. Hyundai improved the 2016 Sonata's structure after the sedan's production began, so this rating only applied to examples produced after October. To get the TSP+ honor, a vehicle's crash prevention tech needs to earn least two points on the IIHS' scale. The lower Top Safety Pick designation can go to model with a "basic" version of these systems like a front collision warning. The Civic, Sonata, and RX scored the maximum six points to get "superior" scores for their optional crash prevention tech because they avoided collisions at up to 25 miles per hour. The Altima was successful in a 12-mph test, but the system slowed the sedan by 10 mph in the 25-mph test rather than completely stopping it. Therefore, the agency awarded the Nissan five points, which was still a "superior" score. You can watch the small-overlap tests for the Civic, RX, Altima, and Sonata respectively below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Four more vehicles earn the 2016 TOP SAFETY PICK+ award ARLINGTON, Va. — The Honda Civic 4-door, Hyundai Sonata, Lexus RX and Nissan Altima are the latest vehicles to earn the top award from the Insurance Institute for Highway Safety. The four vehicles join the 2016 winner's circle just one month after the initial crop of 48 TOP SAFETY PICK+ winners was announced. The requirements for TOP SAFETY PICK+ were tightened for 2016. To qualify, winners must earn good ratings in each of the Institute's five crashworthiness tests and have an available front crash prevention system earning an advanced or superior rating.

The 2016 Lexus RX is more of everything [w/video]

Both literally and symbolically, the RX is Lexus. The crossover accounts for more than a third of the brand's overall sales. Last year Lexus moved 107,490 RX 350s, almost as much as every BMW SUV combined. The first-generation RX 300 was such a hit it forced other luxury automakers to follow suit. And the outgoing third-gen model epitomizes the current challenge Lexus faces: it's comfortable, but boring – exactly like the reputation the brand wants to shed. The new 2016 Lexus RX, then, is the Lexus weathervane. In short: more style, space, and technology while retaining the plushness that keeps current owners happy. As is current Lexus tradition, the RX gets a massive spindle grille. And while there are more creases and character lines than before, the overall styling is softer than the angular NX. The conservative approach shows that Lexus took a cautious approach to its cash cow, while using lower-volume models like the RC coupe to push boundaries. Still, Lexus has made an honest attempt at sporting up the RX. The RX 350 retains the 3.5-liter V6 but gets a 30-horsepower boost to 300 hp, and the RX 450h now makes 300 ponies as well. In all-wheel-drive guise, both models can be had in F Sport trim, which brings exterior tweaks like 20-inch wheels and a unique instrument cluster. F Sport models also include an active stabilizer system to minimize roll in corners. All RX models also come with dampers and steering that automatically adjust to the driving situation. Inside, the new RX is loaded up with features, like a standard 12.3-inch infotainment screen and an optional color head-up display. A list of electronic safety features is too long to mention, but includes collision mitigation, lane-keeping assist, and automatic high beams. See the press release below for the full rundown, or just trust us when we say you can get the RX with almost every driving aid out there. The rear seats now feature a power-fold feature, and when the seats are up second row passengers are treated to more leg- and knee-room. That extra interior space comes from an overall stretching of the RX. Wheelbase grows 1.9 inches, while length is up almost five inches. What the new RX doesn't yet have, but we're told is on the way, is a third row of seats. The added versatility of a seven-passenger version should broaden the appeal of the RX to a wider audience. Expect to see the RX 350 and RX 450h in showrooms by the end of the year, with the three-row version coming sometime in 2016.